Why Use SugarCRM? | Creating Extraordinary Customer Experiences

Stop wasting time on data entry and dashboards that tell you what you already know—instead of what you need to do.

More than 2 million users in 120 countries have switched to Sugar to fuel extraordinary customer experiences. Why? Only Sugar gives you far more information than you put in. Our intelligent platform aggregates the millions of different data points on your customers and turns them into truths, trends and predictions you can take to the bank. All so your frontline employees can anticipate and act on needs before customers even realize they have them.

Our Defining Differentiators

Sugar automatically captures mission-critical customer information from email, voice, text and other applications, and then augments it with 3rd party data, AI-based predictive insights, and next best action guidance. All with minimal or no data entry. The platform then delivers insights directly to users in-context with what they’re doing. Frontline employees get the exact information they need, right when they need it. And as they do their jobs, the system gets better and better at helping them. It means spending less time entering and retrieving customer information, and more time working with actual customers.

We redefined the 360-degree customer concept and added the key missing component: Time. Other platforms provide a 360-degree view of one moment in time—right now. Sugar is the only CX platform built on a cutting-edge event stream database that records every change event in the customer journey. Using Sugar, organizations gain rich insight into the past, present, and future of their customer-facing business processes.

Too many customer experience platforms are built on proprietary clouds, making users completely dependent on their vendors: as a company expands, opportunities are limited to the provider’s ability to scale, adopt new technologies and support additional geographies. Not so at Sugar. We use the most advanced commercial cloud technology available. Our SaaS solutions are built on a truly global infrastructure—one that sets the pace for new and emerging technologies. It’s how we keep you close to customers around the world, and why we’re free to focus on feature updates and functional enhancements—without passing hefty costs on to you.

Sugar automatically captures mission-critical customer information from email, voice, text and other applications, and then augments it with 3rd party data, AI-based predictive insights, and next best action guidance. All with minimal or no data entry. The platform then delivers insights directly to users in-context with what they’re doing. Frontline employees get the exact information they need, right when they need it. And as they do their jobs, the system gets better and better at helping them. It means spending less time entering and retrieving customer information, and more time working with actual customers.

We redefined the 360-degree customer concept and added the key missing component: Time. Other platforms provide a 360-degree view of one moment in time—right now. Sugar is the only CX platform built on a cutting-edge event stream database that records every change event in the customer journey. Using Sugar, organizations gain rich insight into the past, present, and future of their customer-facing business processes.

Too many customer experience platforms are built on proprietary clouds, making users completely dependent on their vendors: as a company expands, opportunities are limited to the provider’s ability to scale, adopt new technologies and support additional geographies. Not so at Sugar. We use the most advanced commercial cloud technology available. Our SaaS solutions are built on a truly global infrastructure—one that sets the pace for new and emerging technologies. It’s how we keep you close to customers around the world, and why we’re free to focus on feature updates and functional enhancements—without passing hefty costs on to you.

Companies switch to Sugar when they want to cultivate customers for life.

Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs—before they realize they have them. These businesses are able to create customers for life, and have a sustainable competitive advantage.