See Your Customers with HD-CX
A high-definition customer experience (HD-CX) is Sugar’s vision for a new standard in customer experience (CX) that helps companies achieve a customer view with crystal-clear fidelity. Its time-aware nature enables companies to rewind to the past, have better situational awareness about the present, and make bankable predictions about the future. Informed by the most accurate internal information possible and the best external information available, HD-CX drives companies to reach new levels of business performance and enables predictability. The value of performance and predictability applies to businesses of all sizes and in all industries.
Making HD-CX Possible









Continuous Cloud Innovation
Too many customer experience platforms are built on proprietary clouds, making users completely dependent on their vendors: as a company expands, opportunities are limited to the provider’s ability to scale, adopt new technologies and support additional geographies. Not so at Sugar, where we use Amazon Web Services (AWS), the most advanced commercial cloud technology available. Built on a truly global infrastructure that sets the pace for new and emerging technologies, we keep you close to customers around the world. We’re then free to focus on feature updates and functional enhancements that matter—without passing hefty costs on to you.

Lifetime Commitment to Customers
The CX industry is unfortunately well-known for large, powerful vendors that underdeliver on promises, while dictating terms that prioritize their interests above all others. For Sugar, creating customers for life is both a continuous product objective and a solemn business commitment. Sugar customers know they can always count on a trusted partner to deliver on promises, treat them fairly, respect their time, and put their success above all else. Change the way you feel about CX with Sugar.
Imagine What You Can Achieve When Seeing Your Customers in HD
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50% ↑ Acquisitions1100% ↑ Pipeline100% User Adoption
We’re #1 Where it Counts: With Our Customers—Across Industries
Thousands of companies across various industries rely on Sugar to create better business relationships. Our CX platform is not only tailored to industry needs, but can also be fully customized to your business’ unique needs.
MANUFACTURING
Reimagine the speed of your business when it’s backed by the power of an intuitive, no-touch CX platform. Sugar gives you predictability, consistency, and control of your distributor channel and customer expectations.
STAFFING AND RECRUITING
Sugar Market gives you all the features you need to achieve your goals by providing you with visibility into candidate and client engagement, supercharging your CRM and allowing you to connect with your clients and candidates at the perfect time and with the perfect message.
FINANCIAL SERVICES
Welcome to the Era of Experiences, where you can rely on your customers to be loyal if they can rely on you to provide unparalleled experiences. Build deeper relationships and maximize client value by fulfilling customer needs before they even ask.
WEALTH MANAGEMENT
Build trust, deliver consistency, and provide perfectly-timed advice on customer financial needs, goals, and households with a time-aware 360 degree customer view.
Perfect for Your Business Needs
SugarCRM is fully customizable, and works seamlessly whether you need to deploy in the cloud or on-site. With Sugar, you get to choose exactly what works best for your business.
A Virtual CX Event Series for SugarCRM Customers
Each customer, partner, and employee is treasured as a fundamental element of our new-fashioned company. Behind this unique and trustworthy solution are real, incredibly smart and driven people who together, create and inspire groundbreaking solutions that connect businesses to their customers. Become a customer and join the online CX connection.
SugarClub Community—Are You In?
Engage, Learn, and Explore with customers, partners, and employees around the world as part of one elite team. In this community, you can level up your Sugar knowledge and share your expertise, transforming into a Sugar all-star with each impactful interaction. Join like-minded professionals who are passionate about exceptional customer experiences—we’ve reserved your spot.