Customers who have leaned into automation to mature their business processes and have measurable ROI to show for it, such as an increase in the volume of customer data, time saved, increase in revenue, etc. These customers show a strong commitment to Sugar and engage with resources like services, partnerships, or SugarClub to seek new ways to expand their use and continuously improve and innovate.

SugarCRM customers who leverage two or more of the core products and/or utilize Sugar add-ons to centralize their business on one platform. By connecting their technology and processes across teams, they cultivate a customer-centric culture to craft a high-definition customer experience with proven impact, such as increased acquisition rate, retention rate, CSAT, business growth, efficiency, etc.

A SugarCRM Reseller or ISV Partner, along with a customer, wherein the partner, whether offering consultancy, implementation services, or app integrations, acts as an advisor. The partner deeply comprehends the customer’s needs and business and collaboratively works to guarantee customer success with a significant business impact, such as optimized productivity rates, sales or service successes, time and budget savings, etc.

A customer that has successfully implemented Sugar Predict for a scenario in Marketing, Sales, or Customer Service to power exceptional business-critical predictions, such as predictable forecasting, AI-powered lead conversion, opportunity-close predictions, or sentiment analysis.

SugarCRM customers who leverage Sugar Market to support business goals with significant KPI improvements, such as an increase in MQLs, lead conversation rates, or productivity levels.

SugarCRM customers who leverage Sugar Sell or Sugar Enterprise, either on-premises or in the cloud, to automate sales processes, remove manual data entry and create reliable data to support unique business needs, and have achieved significant KPI improvements or growth, such as increased win rates, short sales cycles or productivity rates.

SugarCRM customers who leverage Sugar’s customer service solution, Sugar Serve, for things like ticket management, omnichannel communications, automated routing, and dashboards to achieve significant KPI improvements in customer service, such as improved SLAs, CSAT, NPS scores, first call resolution scores, or retention rates.

A customer that has successfully implemented SugarCRM and integrated it into core solutions to support business goals such as simplifying the supply chain management, managing dealer network, and closing gaps in sales coverage.

*This category is a special recognition limited to 2024. The recipient will be honored in the same manner as other award winners, though a tangible award will not accompany this recognition.