Nominations are Open

Browse the categories below and nominate by October 5, 2022, to be considered.

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2022 Award Categories

(4 Regional Winners to Be Selected)

This award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impact using the platform and engaging with the Sugar ecosystem and SugarClub in the journey to achieve high-definition customer experience.

Customers who have seen real results leveraging Sugar, and in return, show a strong commitment to Sugar, and who engage with resources like services, partnerships, or SugarClub, to seek new ways to expand their use and continuously improve and innovate.

This award celebrates the SugarCRM customer who has centralized their business on one platform to drive customer experience innovation and has a bold vision for the future of customer engagement.

Sugar customers who leverage two or more of the core products and/or utilize Sugar add-ons to centralize their business on one platform. By connecting their technology and processes across teams, they cultivate a customer-centric culture to craft a high-definition customer experience with proven impact, such as increased acquisition rate, retention rate, CSAT, business growth, efficiency, etc.

This award celebrates the SugarCRM customer that is making positive contributions to their community, leveraging Sugar to support their mission.

Customers that leverage Sugar to make contributions to their community or show significant social engagement and have measurable ROI to share related to their business.

This award celebrates the SugarCRM customer that has leveraged the platform to mature from manual processes, disjointed technology, and/or an uninspired use of CRM to automate and transform their use of Sugar to sell, service, and market faster and smarter.

Sugar customers who matured from spreadsheets, adopted the CRM for the first time, or switched from another tool, leaning into automation to mature their business processes and have measurable ROI to show for it, such as an increase in volume of customer data, time saved, increase in revenue, etc.

This award celebrates the use of marketing automation to achieve significant business improvements or growth.

Sugar customers who leverage Sugar Market to support business goals with significant KPI improvements, such as an increase in MQLs, lead conversation rates, or productivity levels.

This award celebrates the SugarCRM customer who sets the bar high for what is considered sales excellence, using sales automation to its fullest to achieve significant KPI improvements or growth for the business.

Sugar customers who leverage Sugar Sell or Sugar Enterprise, either on-premises or in the cloud, to automate sales processes, remove manual data entry, and create reliable data to support unique business needs and have achieved significant KPI improvements or growth, such as increased win rates, short sales cycles, or productivity rates.

This award celebrates the SugarCRM customer that consistently delivers exceptional customer support and has utilized the Sugar platform to achieve significant improvements in customer service.

Sugar customers who leverage Sugar’s customer service solution, Sugar Serve, for things like ticket management, omnichannel communications, automated routing, and dashboards to achieve significant KPI improvements in Customer Service. Such as improved SLAs, CSAT, NPS scores, first call resolution scores, or retention rates.

This award celebrates the SugarCRM customer who has successfully implemented artificial-intelligence capabilities through Sugar to power exceptional business-critical predictions.

A customer that has successfully implemented Sugar Predict for a scenario in Marketing, Sales, or Customer Service to power exceptional business-critical predictions, such as predictable forecasting, AI-powered lead conversion, opportunity-close predictions, or sentiment analysis.

This award celebrates the SugarCRM customer driving Sales, Marketing, and/or Service adoption of the Sugar platform to align their business processes and cultivate a culture that supports consistent improvement and usage.

Sugar customers with a dedicated focus on driving adoption of the Sugar platform to consistently drive usage and improvement and have significant KPIs attached to business improvements, such as adoption rate, user sentiment analysis, or utilization.

PLUS: Have utilized the GROW Adoption Framework materials or SugarU in SugarClub.

(4 Regional Winners to Be Selected)

This award celebrates the trusted advisor/advisee relationship between a partner and SugarCRM customer who have joined forces to drive innovation and positive business outcomes.

A Sugar partner and customer, in which the partner acts as an advisor, deeply understands the customer’s needs and business and collaborates to ensure customer success with significant business impact.

What Happens If I Win?

Winners will receive recognition as thought-leaders and experts in their field and have the opportunity to share their stories with analysts, peers, and the public. Winners will also receive a luxury award, an exclusive badge, invitations to participate in events, case studies, press releases, and major bragging rights.

Have more questions?
Review our Frequently Asked Questions (FAQs)

Award Timeline (2022)

August 10 – Nominations Open
October 5 – Nominations Close
October 17 – Winners Notified
November 9-10 – Winners Announced

Meet the 2021 Winners
In our inaugural year of the Customer Breakthrough Awards in 2021, out of 42 submissions worldwide, eleven winners were selected.

Meet the 2021 winners

Submission Guidelines

  • Customers may be considered for other awards outside of the ones they nominated themselves for or were nominated for.
  • Customers can nominate themselves, or Partners and Sugar Employees can nominate them.
  • This awards program is open to the global Sugar customer base.
  • We are currently only accepting submissions in English.

Read More on the Submission Form

Nominations are Open

Start A Nomination