Sugar is a complete CRM platform that collects every bit of critical information across sales, service and marketing. It easily integrates with any application. And Sugar gives you a personalized user experience that works seamlessly on the devices you use every day.
Corporate and Commercial Banking
With SugarCRM, banks can deepen their customer relationships and drive revenues by leveraging an enterprise-wide view of the customer. Relationship managers, product specialists and line-of-business specialists can collaborate and share information across regions to identify new business opportunities and provide a cohesive and personalized customer experience.
Sugar’s mobile application empowers every frontline employee to work more productively and understand their clients better by tracking and logging every interaction, even when on the road. With Sugar’s customer journey and workflow capabilities you can streamline end-to-end client lifecycle processes such as on-boarding and KYC.
Sugar’s easy to integrate platform allows integration with middle-office and back-office systems like risk management, KYC, MDM and business insight systems. A flexible data model helps banks model complex client relationships from a commercial and risk perspective while also allowing the modeling and tracking of coverage across regions and product lines at every client. A robust and flexible security model ensures the implementation of granular data sharing and security controls in line with legislative and organization requirements.
The new CRM has given people a better toolset but it’s also enabled a cultural change, so our vision for customer experience is now a reality. Our staff are truly walking the talk that we’re a customer-centric organisation, whereas before it was just a business philosophy.ERIK FENNA CIO / P&N BANK