Trusted by Over 2 Million People

More than 2 million users in 120 countries have switched to SugarCRM to fuel extraordinary customer experiences. We have disrupted the market with a relentless pursuit of innovation and visionary solutions, bringing the world’s first no-touch, time-aware CX platform. The CX suite aggregates the millions of different data points on your customers and turns them into proactive truths, trends and predictions for you to leverage.

Our Defining Differentiators

Sugar automatically captures mission-critical customer information from email, voice, text and other applications, and then augments it with 3rd party data, AI-based predictive insights, and next best action guidance. All with minimal or no data entry. The platform then delivers insights directly to users in-context with what they’re doing. Frontline employees get the exact information they need, right when they need it. And as they do their jobs, the system gets better and better at helping them. It means spending less time entering and retrieving customer information, and more time working with actual customers.
We redefined the 360-degree customer concept and added the key missing component: Time. Other platforms provide a 360-degree view of one moment in time—right now. Sugar is the only CX platform built on a cutting-edge event stream database that records every change event in the customer journey. Using Sugar, organizations gain rich insight into the past, present, and future of their customer-facing business processes.
Too many customer experience platforms are built on proprietary clouds, making users completely dependent on their vendors: as a company expands, opportunities are limited to the provider’s ability to scale, adopt new technologies and support additional geographies. Not so at Sugar. We use the most advanced commercial cloud technology available. Our SaaS solutions are built on a truly global infrastructure—one that sets the pace for new and emerging technologies. It’s how we keep you close to customers around the world, and why we’re free to focus on feature updates and functional enhancements—without passing hefty costs on to you.
The CX industry is unfortunately well-known for large, powerful vendors that underdeliver on promises, while dictating terms that prioritize their interests above all others. For Sugar, creating Customers for life is both a continuous product objective and a solemn business commitment. Sugar customers know they can always count on a trusted partner to deliver on promises, treat them fairly, respect their time, and put their success above all else. Change the way you feel about CX with Sugar.
Sugar automatically captures mission-critical customer information from email, voice, text and other applications, and then augments it with 3rd party data, AI-based predictive insights, and next best action guidance. All with minimal or no data entry. The platform then delivers insights directly to users in-context with what they’re doing. Frontline employees get the exact information they need, right when they need it. And as they do their jobs, the system gets better and better at helping them. It means spending less time entering and retrieving customer information, and more time working with actual customers.
We redefined the 360-degree customer concept and added the key missing component: Time. Other platforms provide a 360-degree view of one moment in time—right now. Sugar is the only CX platform built on a cutting-edge event stream database that records every change event in the customer journey. Using Sugar, organizations gain rich insight into the past, present, and future of their customer-facing business processes.
Too many customer experience platforms are built on proprietary clouds, making users completely dependent on their vendors: as a company expands, opportunities are limited to the provider’s ability to scale, adopt new technologies and support additional geographies. Not so at Sugar. We use the most advanced commercial cloud technology available. Our SaaS solutions are built on a truly global infrastructure—one that sets the pace for new and emerging technologies. It’s how we keep you close to customers around the world, and why we’re free to focus on feature updates and functional enhancements—without passing hefty costs on to you.
The CX industry is unfortunately well-known for large, powerful vendors that underdeliver on promises, while dictating terms that prioritize their interests above all others. For Sugar, creating Customers for life is both a continuous product objective and a solemn business commitment. Sugar customers know they can always count on a trusted partner to deliver on promises, treat them fairly, respect their time, and put their success above all else. Change the way you feel about CX with Sugar.

Companies switch to Sugar when they want to cultivate customers for life.

Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs—before they realise they have them. These businesses are able to create customers for life, and have a sustainable competitive advantage.

See What You Can Achieve With the World's Top-Rated CX Platform

  • 50% ↑ Acquisitions
  • 3x Revenue
  • 15% ↓ Time pulling pipeline updates
  • 139% ↑ ROI
  • 100% User Adoption
  • 2,000 ↓ Data Entry Hours

We’re #1 Where it Counts: With Our Customers—Across Industries

Thousands of companies across various industries rely on Sugar to create better business relationships. Our CX platform is not only tailored to industry needs, but can also be fully customized to your business’ unique needs.

MANUFACTURING

Reimagine the speed of your business when it’s backed by the power of an intuitive, no-touch CX platform. Sugar gives you predictability, consistency, and control of your distributor channel and customer expectations.

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STAFFING AND RECRUITING

Sugar Market gives you all the features you need to achieve your goals by providing you with visibility into candidate and client engagement, supercharging your CRM and allowing you to connect with your clients and candidates at the perfect time and with the perfect message.

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FINANCIAL SERVICES

Welcome to the Era of Experiences, where you can rely on your customers to be loyal if they can rely on you to provide unparalleled experiences. Build deeper relationships and maximize client value by fulfilling customer needs before they even ask.

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WEALTH MANAGEMENT

Build trust, deliver consistency, and provide perfectly-timed advice on customer financial needs, goals, and households with a time-aware 360 degree customer view.

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Perfect for Your Business Needs

SugarCRM is fully customizable, and works seamlessly whether you need to deploy in the cloud or on-site. With Sugar, you get to choose exactly what works best for your business.

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CX Event Series for SugarCRM Customers

Each customer, partner, and employee is treasured as a fundamental element of our new-fashioned company. Behind this unique and trustworthy solution are real, incredibly smart and driven people who together, create and inspire groundbreaking solutions that connect businesses to their customers. Become a customer and join the CX connection.

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Top-Rated for Customer Experience

We love our customers, and they love us. SugarCRM receives the highest Net Promoter Score across all major CRM vendors.