Embrace CRM as Your Manufacturing Competitive Edge

The manufacturing market is in the midst of a massive transformation—one that’s impacting everything from distribution channels and product teams to customer expectations. It’s no longer enough to simply produce a great product. Manufacturers that want to succeed need to create extraordinary experiences for customers, too. SugarCRM goes beyond the basics of manufacturing CRM to give you a complete set of customer experience (CX) tools to help you gain the competitive edge you need.

Manufacturing Success

Intelligent Field Service

Get a 360-view on customer information (like data on warranties and entitlements) and automate field operations for your agents and technicians based on location and division.

Secure Channel Management

Collaborate with dealers and distributors on one platform with powerful security and team options that enable you to only share the data your associates need to access.

Track Product Quality

Keep a close eye on product specifications, materials, and warranties with a streamlined product catalog, and track any potential defects using powerful reporting capabilities.

Integrated Systems

Consolidate your software platforms with an array of integrations to back-end systems including ERP and MRP, and front-end systems like e-commerce platforms and websites.

Maintain Control of Moving Parts

Sugar gives you predictability, consistency, and control across all of your channels, from distributors and dealers to products and services, right down to customers. With a robust set of tools, you can view aggregate information across networks to gauge performance and identify gaps. Sugar’s collaboration capabilities help you educate, onboard and respond to distributor inquiries faster. Define and automate processes for improved collaboration with distributors on pipeline visibility, forecasts and quote approval. Sugar ultimately puts a unified CX suite of solutions at your fingertips to help you create more meaningful connections with your buyers.

Laptop screenshot of sugar service console
Keep Buyers and Vendors Coming Back

Sugar comes with the option to tap into robust customer service solutions. Service personnel can track, manage and communicate with customers on issues. You’ll also have tools to create a robust self-service portal and knowledge base to help your customers get as much value as possible from your products. Using instant access to knowledge-base articles, service, warranties, installed base and contract data, Support can provide personalized service and quickly resolve issues. Provide a seamless, proactive and high-quality customer service experience across communication channels using SugarCRM.

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Stop Reacting. Start Predicting.

From supply chain management to product demand forecasting, manufacturers have a lot of data. But too often, it’s decentralized and difficult to use. Sugar is the only manufacturing CRM built on a cutting-edge database that records every change in your customer’s journey. That means it’s remarkably fast and easy to extract 360 degree insights from your customer data, whether you need to get accurate forecasts for future production needs or simply want to reflect on past performance and pipeline.


Win More

Sugar’s sales capabilities provide every sales rep with the right information and insight to help them close more business. Transition from a transactional sales and service relationship to a more strategic one based on joint account planning and purchasing accountability. With SugarCRM, you will uncover up-sell and cross-sell opportunities for your existing customers by better capturing their needs, and by understanding previous purchase history and future potential. Streamline your operations across Sales, Service, Marketing and fulfillment to drive shorter sales cycles, reduce the cost of sales, and increase profits.


Intuitive and Customizable

Sugar’s award-winning user interface (UI) proactively provides employees with the right information at the right time. The UI is a simple, engaging, and consistent experience tailored to each team’s unique needs and ways of working across devices. Built-in tools like dashlets, duplicate checks, and no-touch information management eliminates time-consuming updates so every employee can focus more time on delighting customers. While Sugar works great right out of the box, it’s also incredibly easy to configure. Modules make it easy to create the exact system you need to stay connected to dealers, distributors, retailers and customers, and to create the workflows and process your teams need to succeed. Drive adoption, increases productivity, foster collaboration, and enable better decision making with Sugar’s manufacturing CRM.

Curious to see what the right manufacturing CRM can do for your company?

Get in touch to see what makes Sugar unlike any other manufacturing CRM available on the market today.