Stop wasting time on data entry and dashboards that tell you what you already know—instead of what you need to do.
More than 2 million users in 120 countries have switched to Sugar to fuel extraordinary customer experiences. Why? Only Sugar gives you far more information than you put in. Our intelligent platform aggregates the millions of different data points on your customers and turns them into truths, trends and predictions you can take to the bank. All so your frontline employees can anticipate and act on needs before customers even realise they have them.
Our Defining Differentiators
Companies switch to Sugar when they want to cultivate customers for life.
Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs—before they realise they have them. These businesses are able to create customers for life, and have a sustainable competitive advantage.
G2 mid-market leader
We’re #1 where it counts: With the people who use our platform
Four-time PCMag Business Choice Award Winner with the highest Net Promoter score across all major vendors
Recognised as a Gartner Magic Quadrant Visionary for Sales Force Automation six times.