There are many trends on the horizon that may pique your interest as you develop your business strategy to stand out amongst your competitors. Technologies like artificial intelligence with natural language processing or machine learning,[…]
How to Reduce the Creep Factor on Paid Social
In my last post, we examined the importance of defining a tailored nurture and scoring strategy in conjunction with launching any new demand generation Content Syndication program. Failure to do so will impact your opportunity[…]
How We Drove a 163% Conversion Rate Increase with Sugar
I recently wrote about 5 Steps You Can Take for Better Conversion Rate Optimization. In this post, I’ll detail a few interesting takeaways we’ve learned from applying this methodology to our landing page form testing.[…]
Is Net Promoter Score still a relevant success metric?
What is NPS? Back in December 2003, business strategist Frederick Reichheld published an article in the Harvard Business Review entitled The One Number You Need to Grow. The article introduced the concept of the Net Promoter[…]
9 Steps to a Successful CRM Go-Live
Few projects can have as big of an impact on your company as a successful Customer Relationship Management (CRM) implementation. Turning your employees into “customer experts” takes real effort but yields tremendous returns as your[…]
5 Steps to Better Conversion Rate Optimization
At SugarCRM marketing we spend a significant amount of time on conversion rate optimization. What is it? Conversion rate optimization (CRO) is a system of increasing the percentage of website visitors who take a desired[…]
Your CRM, your choice
In our personal lives, most of the time we don’t tend to shell out money for completely inappropriate things. We don’t, for example, buy high-heeled slip ons to wear when we go trail running. We[…]
Why Your Sales Team Isn´t Using Your CRM
Using a modern Customer Relationship Management (CRM) tool is a must for any business that wants to take customer satisfaction and revenue to the next level. A CRM can skyrocket sales and build solid long-term[…]
CEO Craig Charlton on Why He Can’t Wait to Tell the World About SugarCRM
I think most people would agree there’s nothing quite like the view from an airplane. The skyline sunsets, the snow-capped mountain peaks, the cityscapes and rows of cornfields… there’s something magical about these aerial views.[…]
The dawn of the Fourth Industrial Revolution
From steam engines to electrical outlets to computer terminals to AI chatbots, the rate of innovation is accelerating and the world is getting better for it. At least that’s my view – and I’m sticking[…]