As a technology executive who has lived and worked in the Silicon Valley for decades, I’m often asked for my opinion on what has been the most significant innovation I’ve lived through during my career.[…]
Sugar: Getting Ready for GDPR
The General Data Protection Regulation (GDPR) becomes directly applicable and enforceable in all EU Member States on May 25, 2018. As you probably know, this regulation imposes new rules on companies, government agencies, non-profits, and[…]
The Core CRM Features Every Organization needs – Part Three (Customer Service and Support)
In our previous installments, we outlined the core elements of sales automation and lead management, as they comprise a “core CRM” initiative. In this edition, we will cover the essential features needed for a successful[…]
The CRM Playbook for Manufacturing
We recently signed a new deal with a company in the manufacturing industry – a world leader in industrial packaging to be specific. The company has more than 12,000 employees and 200 locations around the[…]
CRM or Marketing Automation – What Should You Buy First?
If you’re a growing business, you long ago realized that equipping your employees with the latest technology (both hardware and software) isn’t cheap. You’ve probably already gone through the exercise of prioritizing what marketing and[…]
Recap: Act-On I Heart Marketing San Francisco
Yesterday I was one of the keynote speakers at Act-On software’s “I Heart Marketing” event in San Francisco. The event is aimed at marketers looking to better optimize the generation and management of leads with[…]
The Core CRM Features Every Organization needs – Part Two (Lead Management)
In the last installment of this series, we talked about core CRM for sales automation. Now we will be discussing the key features and functions that make up core Lead Management aspects of a core[…]
The Top Six Things That CRM Can Do For You
CRM allows you to gather and manage all your valuable customer data in a centralized location. CRM is about gaining and retaining customers. By leveraging a CRM system, organizations can document and react to a[…]
Video Q&A: SugarCRM’s Clint Oram Discusses the Future of CRM and Marketing Best Practices with Martech Advisor
(Editor’s note: the following videos originally appeared on Martech Advisor) Recently, SugarCRM co-founder and CMO Clint Oram sat down with Martech Advisor for a two part interview about the disconnect between the promise and the[…]
The Core CRM Features That Every Organization Needs – Part One (Sales Automation)
When evaluating CRM solutions, customers are, at the outset, sure of what they want and need: essentially, a tool to help manage customer relationships. But the industry has been working hard to convince CRM customers[…]