Today, I am proud to announce a huge milestone in the SugarCRM journey – a partnership that will take SugarCRM, and the CRM industry, to new heights. Following several years of significant growth, increased market[…]
CRM Adoption: Five Tips for Staying On Course Post Deployment
Whether you are one month, one year, or several years into a CRM deployment, it is always important to perform “health checks” to insure the project is going smoothly. Just because the software is in[…]
SugarCRM’s Summer 18 release responds to the most important themes in CRM today
With technology having become ubiquitous in our home and social lives it is crucial that the social trends we see in these spaces help drive how technology is developed and deployed in the business world.[…]
SugarCRM Named Best CRM for the Fourth Year in a Row
Yet again, when it comes to customer satisfaction – Sugar delivers! SugarCRM has once again come out on top as the leading CRM platform, for the fourth consecutive year. The results are in from PC[…]
How CRM can unlock the value in AI
For too long, businesses have viewed CRM platforms as simply a functional repository for customer data. However, in the digital world we now live in, CRM offers so much more… especially for businesses that operate[…]
Taking the Customer View – Using the Customer Journey Plugin to Better Know the Customer
There’s a Chinese restaurant I like for takeout. The food is probably average, but they know that for me, the General Tso’s order always gets white rice. And they’ll ask if I happen to have[…]
Drive CRM User Adoption by Creating Paybacks
Talk for a few minutes with the executive or business owner responsible for the Customer Relationship Management System and inevitable, the conversation will turn to user adoption. While it seems like an “old hat” topic,[…]
Why customer experience is business critical
Despite the constant buzz around customer experience over the past few years, it’s never really been afforded the credence it deserves by many business sectors. However, customer experience consultancy Walker predicts this is about to change,[…]