Many marketers are so eager to get started with their big, lead-driving programs that they overlook the importance of crafting a content marketing strategy. For all of those lead gen and nurturing programs to work,[…]
Smarketing – The Collaboration Between Marketing Automation And CRM
Having five different locations to manage all your marketing needs is confusing if nothing else. Your social media in one place, lead generation in another and email marketing as well. It’s no wonder you’re struggling[…]
Why Your Sales Team Isn’t Using the New CRM
A Customer Relationship Management (CRM) solution has become an essential part of the business toolkit. It can accelerate sales and cement your relationship with customers. So why hasn’t your sales team jumped in feet first?[…]
Email Marketing Best Practices
In theory, email marketing should be simple. You put together an email, add a few images and hit send. In reality, to be successful at email marketing, it’s way more than that. You have to consider who you are[…]
Are Stakeholders the Key to CRM User Adoption?
Congratulations, you’ve found the perfect CRM platform for your business. But don’t celebrate yet! According to a recent McKinsey study on change management, companies with no or poor adoption plans saw 35% return on investment[…]
Leveraging the Sugar Mobile SDK – Four Awesome Customizations
The Sugar Mobile Software Development Kit (SDK) just got a sweet upgrade with a wealth of new features. Those familiar with SDKs in general know that they allow developers and organizations to build native, or[…]
Fifteen Reasons for Fifteen Years: Why W-Systems Loves Sugar
June 1st marked the 15-year anniversary of SugarCRM, so we have dedicated the month to reminiscing on our experience alongside Sugar. As one of their very first partners, and the 2019 Global Reseller of the[…]
Webinar Replay: CRM Blueprint Series – Sales and Marketing Alignment
The latest installment of our “CRM Blueprint” series of informative webinars is now available on demand. In this edition, we delved into the importance of creating a tightly aligned marketing and sales funnel. We were[…]
Why Does Visibility of the Production Floor in your CRM Increase Customer Satisfaction?
According to Marc Murphy, CEO of Atlatl software, “Prior to Industry 4.0, production was the bottleneck to growing a successful company and customer base. Now, the bottleneck in manufacturing is the front end sales process.”[…]
Simplifying Your To-Do List
Every business uses not only tasks, calls and meetings but also key dates and deadlines to develop successful and profitable relationships. SugarCRM is a fantastic tool that helps to collect and manage all your customer[…]