From steam engines to electrical outlets to computer terminals to AI chatbots, the rate of innovation is accelerating and the world is getting better for it. At least that’s my view – and I’m sticking[…]
Challenges to Expect with Change
Most organisations at some point will overhaul or replace major systems or technologies. And when this happens, common challenges can arise with adoption across users who are not fully prepared for the change they’re going[…]
3 Keys to A Successful Content Syndication Program
For those of you not familiar, Content Syndication is a channel in which you negotiate a CPL with vendors that then help broadcast your content across email, display and web to their own databases. Those[…]
How SugarCRM’s Winter ‘19 release delves deeper into the future of customer relationship management
When it comes to business success, understanding customers is key. At SugarCRM we’ve always focused on helping our customers to develop better business relationships. To build those relationships and stay relevant in the eyes of[…]
It’s Time to Integrate Your CRM with Marketing Automation
The line between Sales and Marketing teams have become blurred. Marketers are often tasked with activities that are traditionally sales and vice versa. Sales and Marketing alignment is not a buzzword, it’s a must for[…]
A Blueprint for CRM Success: Additional Insights and Replay Available
Yesterday I hosted a webinar titled “A Blue Print for CRM Success,” where I outlined some of the key elements of planning and rolling out an effective CRM strategy. We discussed the importance of building[…]
Trust in the Modern World
While doing some research for speakers for SugarCon, our annual user conference, I came across some interesting articles on trust in today’s technological age. We all know that trust has changed. Things that you wouldn’t[…]
How to Influence Sales Cycle Length
In an earlier post on the topic of Sales Velocity, I covered an important and overarching success metric that focuses one thing: How much revenue can you expect to bring in each day? The Sales Velocity equation[…]
Google GDPR Fines Underlie the Importance of Taking Data Privacy Seriously
You might have seen that Google was recently fined roughly $57 MILLION dollars for some of its customer data collection in France, under the tenants of the new GDPR legislation. Now, 57 million may be[…]