Key Benefits of Sugar Sell
Enhance Productivity
Easily customize workflows, automate renewals, and minimize busy work with a platform that helps you automate anything.
Improve Win Rates
Access sales intelligence insights, uncover cross-sell/upsell recommendations, and use built-in AI to understand the opportunities that are most likely to close so you can accelerate every deal.
Simplify Your CRM
Experience the world’s most flexible and customizable CRM – without all the add-ons and overages. Focus on what matters and anticipate what’s next.
Get the latest independent research on leading sales CRMs, comparing SugarCRM, Salesforce, HubSpot, and more.
Nucleus Research
Read the full report here.
Make the Hard Things Easy, with Sugar Sell.
Click Less = Sell More
See the world through the customer’s eyes with a complete view of activities, cases, record history, and more, from a single screen.
- Reduce clicks and take action from one 360-degree customer view.
- Focus in on customer details with drill down capabilities.
Guided Selling = Sales Success
Craft your unique workflows with drag-and-drop simplicity. Automate complex sales processes with built-in productivity features.
- Collaborate seamlessly and build quotes in minutes with native capabilities and top third-party document integrations.
- Create drag-and-drop Smart Guides to streamline sales processes and recommend next best actions.
Enhanced Analytics = Better Insights
See what works, what doesn’t, and how to replicate your wins with enhanced forecasting and reporting capabilities built directly in the platform.
- Use time-aware reporting to see what’s changed, what’s happening now, and where you are going next.
- Remove the need for manual and headache-inducing spreadsheets with in-platform metrics and reporting.
CRM Everywhere = Improved Interactions
SugarCRM allows reps to work where they want, on their terms, with a robust mobile app, expansive out-of-the-box e-mail and calendar integrations, and omnichannel communications such as live chat.
- Easily configure the SugarCRM mobile app to meet your rep’s unique needs—wherever they are working.
- Work seamlessly from your Gmail or Outlook account, with direct tie-in to your CRM data.
Click Less = Sell More
See the world through the customer’s eyes with a complete view of activities, cases, record history, and more, from a single screen.
- Reduce clicks and take action from one 360-degree customer view.
- Focus in on customer details with drill down capabilities.
Guided Selling = Sales Success
Craft your unique workflows with drag-and-drop simplicity. Automate complex sales processes with built-in productivity features.
- Collaborate seamlessly and build quotes in minutes with native capabilities and top third-party document integrations.
- Create drag-and-drop Smart Guides to streamline sales processes and recommend next best actions.
Enhanced Analytics = Better Insights
See what works, what doesn’t, and how to replicate your wins with enhanced forecasting and reporting capabilities built directly in the platform.
- Use time-aware reporting to see what’s changed, what’s happening now, and where you are going next.
- Remove the need for manual and headache-inducing spreadsheets with in-platform metrics and reporting.
CRM Everywhere = Improved Interactions
SugarCRM allows reps to work where they want, on their terms, with a robust mobile app, expansive out-of-the-box e-mail and calendar integrations, and omnichannel communications such as live chat.
- Easily configure the SugarCRM mobile app to meet your rep’s unique needs—wherever they are working.
- Work seamlessly from your Gmail or Outlook account, with direct tie-in to your CRM data.
What We Do Best
Actual business results from SugarCRM Customers
Sales Force Automation,
Built for the Modern Sales Warrior
Business Process Automation
Streamline common business processes by managing approvals, sales processes, call triaging, and more.
Predictive AI
Uncover insights unique to your business—even with limited or incomplete CRM data.
Sales Intelligence
Dive into any account, contact, or lead to learn new information and enhance your understanding of customers.
Sales Console
See and manage your planned activities, opportunities, and accounts from a single pane of glass.
Geo Mapping
Quickly see which records are close to each other, plot records on a content-rich map, and generate driving directions.
Effortless CRM Migration: No Risk, All Reward
Run Systems in Parallel
Our proprietary migration seamlessly connects with your existing CRM (Salesforce or HubSpot) and runs both systems side-by-side. Your data flows into SugarCRM while you continue using your current system, allowing you to compare, test, and experience the transition risk-free.
Seamless Data Migration
Your essential data is carefully synced and mapped into SugarCRM from your current system with ongoing updates during the migration process. You’ll have complete access to your records, custom fields, and integrations throughout, ensuring that everything stays intact and functional.
Full Professional Support
From structured training to go-live, we’ve got you covered. Our expert team will provide hands-on support to get your team up to speed fast. Testing with real production data ensures everything runs smoothly, and go-live is as simple as logging into SugarCRM.
Extensibility
Connect your favorite tools or select helpful add-ons.
ERP Integrations
Keeping You Safe, One Conversation at a Time
Enterprise-Grade Security
SugarCRM employs a robust security framework, utilizing a defense-in-depth approach to safeguard your data across all layers.
Unparalleled Compliance
SugarCRM meets and exceeds broadly recognized security standards and provides tailored compliance solutions to fit your needs.
Customer Success Story
Our Customers Get Results
“We live in Sugar. So I’m in there every single day, all the management team are. It’s our one source of truth. We get all our figures, all our forecasts, all our reports… We monitor all our reps’ KPIs in there.”
Alice Blade
Sales Operations & Renewals Manager
Frequently Asked Questions
Take a look at some of our most-asked questions and their answers.
While Sugar Sell, Salesforce and HubSpot can deliver similar functionality and results, one of the main differences with Sugar is how easy it is to achieve those results and what it costs you.
You can customize Sugar to your specific business needs with no coding or minimal coding, while Salesforce often requires significant coding and developer expertise. HubSpot provides customization options primarily focused on ease of use, but without the same depth and flexibility as Sugar Sell.
In a nutshell? We offer great performance and extensive customization at a lower total cost of ownership. Request a quote here.
Sugar integrates with a wide range of systems and tools, both natively as connectors and through third-party add-ons in our marketplace. Our solutions integrate seamlessly with new and legacy technology to remove data siloes and merge front-and back-office systems, such as ERP systems. This allows you to surface insights that help you grow revenue faster. In addition, Sugar supports REST APIs and SOAP APIs to help you integrate with any existing tool or system.
Sugar is a good fit for mid- to large-size organizations that need sales, revenue intelligence marketing and service automation that matches their specific workflows. We are particularly strong for companies that have sophisticated account management requirements – those companies that rely on repeat sales from their existing customer base. We provide industry-specific solutions for manufacturing, wholesale distribution, software and high tech, business services, financial services, and many more. If your business relies on an ERP system, our CRM can integrate with it and deliver AI insights that help you stay competitive, like finding out which customers haven’t purchased recently, or who is buying one product but not another. Request a demo.
Sugar offers a wide range of support options, from online-only to full 24/7 global response, depending on the Sugar solution you choose and your business needs. We offer comprehensive migration, onboarding and adoption programs to maximize your investment, as well as professional services and one-time support for strategic projects. Our team will work with you to find a services solution that fits your timeline and budget. Work with us directly or choose one of our trusted partners. Learn more by contacting our sales team.
The implementation timeline varies depending on the complexity of your project, spanning from a couple of weeks to a few months. Typically, we see deployment times that are significantly faster than Salesforce, which can require extensive coding and technical support. In addition, unlike other CRMs, you have the option to work directly with the Sugar team or implement through a partner.
When it comes to CRM costs, Nucleus Research found that compared to Salesforce, Sugar users can lower their total cost of ownership by up to 32%, while using similar functionality. But the real benefit to your business comes through increased revenue through streamlined sales and enhanced insights. Manufacturer Tetley Harris increased their pipeline 1100% with Sugar, while Creative Foam exceeded its annual sales goal by 44% after implementing our CRM. See the results of other companies in our case studies.
Sugar provides AI features for predictive, generative and sentiment analysis. Features include content creation, summarization, meeting sentiment analysis and predictive lead scoring, with additional features coming out every quarter. Learn how SugarCRM’s AI features can help you boost productivity and surface key business insights.