Take control of changing timelines
When manufacturing sales stretch out, SugarCRM helps you stay aligned. Track account activity, follow every stakeholder, and keep your team focused—so deals stay on course and customers stay engaged.
“Before, it was hard for us to get a feel for our data and know if we were chasing after the right opportunities. Now we can make decisions faster.”
IT Business Systems Manager, Woodward
“In looking for a new solution, it was important to AB Enzymes that key account managers be able to not only see their data sets, but also have a high-level aggregated view of customer data”
Project Manager, AB Enzymes
“We’ve seen a significant improvement in customer satisfaction, and our goal is to continue improving in this area.”
CRM Manager, Empresas ADOC
Forecast with confidence
Get better visibility into sales
Turn ERP data into sales insight
Help every rep perform like a pro
Forecast with confidence
Manual forecasting makes it hard to plan, especially with long sales cycles and many people involved. SugarCRM helps you predict more accurately, even when timelines shift.
- See your pipeline and deal health in real time for better planning.
- Align your team around shared goals and timelines, no matter how long the cycle.
Get better visibility into sales
Selling through distributors or partners can leave you guessing. SugarCRM helps you track account activity and connect CRM and ERP data—so you can find gaps, spot trends, and stay a step ahead.
- Track every deal for a fuller view of your pipeline.
- Spot gaps, buying trends, and new opportunities faster.
Turn ERP data into sales insight
Your ERP holds key info about products, orders, and inventory. SugarCRM connects that data to sales activity, so your reps can act fast.
- Give reps one view of product availability, pricing, and order history.
- Surface upsell and reorder opportunities with insights from your ERP.
Help every rep perform like a pro
Long ramp times and complex product lines make it tough for new reps to get up to speed. SugarCRM gives every seller the tools act with confidence from day one.
- Prep for meetings in minutes with instant account summaries.
- Recommend next steps based on customer behavior and needs.
Trusted by 1200+ manufacturers worldwide
“It’s given us a roadmap for how we engage with our customers, and which customers should be primary targets.”
– James McAlister, Director of Sales, Creative Foam
Manufacturing insights
SugarCRM for manufacturers
Purpose-built CRM for complex sales cycles. Learn how manufacturers use SugarCRM to unify teams, manage channel sales, and drive growth.
Overcoming hiring challenges
Turn workforce gaps into growth opportunities. Explore how CRM boosts productivity and onboarding in manufacturing and distribution.
Why manufacturers choose SugarCRM
Nucleus Research reveals the ROI of Sugar. Independent insights into how SugarCRM drives efficiency and value for manufacturers.
How two Australian companies revamped their operations with SugarCRM
Australia’s leading RV manufacturers turned CRM into a competitive edge—streamlining dealer service, boosting customer loyalty, and unlocking data-driven decision-making. Discover how SugarCRM helped them operate with clarity and scale smarter.
Struggling with siloed systems? This manufacturer unified ERP and CRM—and scaled with confidence
Waterco’s legacy systems slowed its global growth. With SugarCRM, they streamlined processes, aligned sales and operations, and turned disconnected data into business intelligence—fueling faster, smarter decisions across six countries.
