London – 23rd March 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with an innovative, flexible and affordable CRM solution, today announced its product Sugar has been named Best CRM Product of the Year for the second year running at this year’sNetwork Computing Awards. At the award ceremony held in London on Thursday 17th March Sugar was named winner of the competitive category.
The Network Computing Awards were established in 2007 to recognise solutions and companies that have been most impressive in helping organisations function better, by getting the most out of their networks. Winners are decided based on customer votes, which recognise the best in the industry each year.
“We’re very proud that Sugar has been named CRM Product of the Year at the Network Computing Awards for the second year running,” said Larry Augustin, CEO of SugarCRM. “This award is particularly gratifying because voting is by those who are at the centre of everything that we do: our customers.”
Sugar is a flexible and innovative CRM platform that helps companies improve customer engagement across the entire customer journey. Instead of focusing on management and reporting, Sugar is designed for the individual contributor. By placing the individual at the centre of its solution, Sugar empowers every customer-facing individual in the organization to create extraordinary customer relationships. Sugar combines the business process optimization of conventional CRM with a fully customizable, consumer-grade user experience.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.
ABOUT THE NETWORK COMPUTING AWARDS
The Network Computing Awards were set up to recognise the solutions and the companies that have been most impressive in helping organisations function better through getting the most out of their networks. The effectiveness of an organisation depends to a large degree on the performance of its network. How fast does it run? How much downtime does it experience? How well does it cope with running an increasing number of applications and storing an increasing amount of data? How secure is it? It’s fair to say that managing a network is a challenging job. Run by Network Computing Magazine, the awards are customer voted and recognise the best each year from the industry.
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