Martina Knappe Joins SugarCRM as EMEA Director of Marketing

ighly experienced international marketer to help lead SugarCRM’s drive to disrupt the CRM status quo

LONDON, UK. –  May 23, 2017 – SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that Martina Knappe has joined the company as Director of Marketing for Europe, the Middle East and Africa. Knappe will be responsible for implementing high-impact marketing strategies to increase the awareness of the company’s award-winning customer relationship management (CRM) technology across the region.

“Martina’s success in leading marketing activities, building awareness and driving demand generation for software companies within EMEA is invaluable,” said Clint Oram, CMO and co-founder, SugarCRM. “Her expertise of building highly effective marketing teams and campaigns will boost SugarCRM’s drive to be a leading European player in the CRM market, and a superior alternative to legacy CRM.”

Martina has a truly European background and joins SugarCRM with more than 20 years’ technology marketing experience and a proven track record of leveraging cutting edge technologies in companies such as Siemens, Avaya and Interactive Intelligence. She was previously Head of EMEA Marketing at Interactive Intelligence Group, joining the contact centre software vendor in 2011, where she delivered increased brand recognition and contributed to annual growth targets year on year with creative pan-European campaigns.

“SugarCRM’s commitment to continue to disrupt the CRM status quo through providing a product that breaks free of the usual rigid and add-on based CRM platforms is what attracted me to this role,” Knappe explained.

“I’m looking forward to growing the disruptive brand and showcasing its ability to simply and effectively transform the customer experience. My goal is to help businesses realise the value that a CRM platform like Sugar can add to their marketing, sales and customer service teams.”

SugarCRM Inc., recently launched the general availability of Sugar 7.9. The latest version of the company’s award-winning CRM includes a redesigned quote management feature that helps Sugar customers turn opportunities into closed deals, and closed deals into revenue.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience.

Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.