EMEA Welcomes Premiere SugarConnection Series to Paris to Showcase Groundbreaking Intelligent Customer Experience Platform and New Products

Successful Global Customer Event Series Continues to Help Clients Amplify Competitive Advantage

CUPERTINO, California – October 3, 2019 – SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is gearing up for SugarConnection Paris – where online brand and customer loyalty expert Alex Hunter will serve as keynote speaker. The Paris event marks the third of four global events exclusively for Sugar customers and strategic partners.

Attendees can expect a highly focused customer event which follows on the heels of the standing room only SugarConnection Boston experience held last week. Attendees will immerse themselves in executive keynotes, “Ask the Experts” sessions and dedicated Sugar Market, Sell, Serve, and now, newly launched Discover and Connect presentations to drive increased revenue, deliver superior customer care and maximize loyalty.

A highly sought-after speaker, Hunter looks at how technology can improve the understanding of customers and help personalize the service businesses offer rather than being a tool to improve the bottom line. He will engage Paris attendees by delivering examples of exceptional (and exceptionally bad) customer service – and how to deal with customers demanding to be treated as an individual.

“SugarConnection Paris has a wealth of opportunities to offer,” said Hunter. “I’m particularly looking forward to sharing lessons learned of how brands are perceived very differently in specific markets, and hope attendees can apply that to their own businesses.” While referencing companies like Virgin America, Apple and Coca-Cola, he will explore how to build a consistently impressive relationship with customers throughout their contact with a brand, wherever and however that contact takes place.

“We’re very excited to welcome Alex to SugarConnection Paris,” said James Frampton, General Manager, EMEA. “With a strong community and a large number of customers, partners and suppliers, we are constantly reinvesting in them to drive enhanced customer engagement. Alex is a dynamic speaker whose front line corporate experience will entertain and enrich our customers and partners on a number of levels.”

Registration is now open for the Paris event being held at the Châteauform City Les Jardins de Saint Dominique on October 23, 2019. The date and venue for the final Sydney, Australia event in early 2020 will be announced shortly; customers can learn more here.

About SugarCRM

SugarCRM is a customer experience management leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience management easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-added activities that create customers for life.

Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2 million individuals in over 120 countries rely on SugarCRM.

To learn more visit www.sugarcrm.com or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

Media Contact:

Angela Connor
Change Agent Communications