Industry Microsoft Cloud & Systems Center
Location San Diego, CA

Cireson® is a world leader in Microsoft® Cloud and Systems Center. Their mission is to bring service and asset management together within the Cireson platform to enhance the Microsoft user experience. The Cireson platform complements Microsoft in a way that improves the experience for Cireson customers, their customers, analysts, administrators and end users alike.

Before adopting Sugar Market, the Cireson team was a group of sophisticated marketing automation platform users seeking an easier way to communicate between the SugarCRM platform and their MAP from HubSpot, which did not natively integrate with their CRM. After switching to Sugar Market, Cireson was able to work with a single vendor integrating all of their CRM and MAP needs.

Business Results:

  • Removal of two third-party tools, saving upwards of $500 / quarter.
  • Sugar Market and Sugar Sell integration completely eliminated sync issues
  • Built-in intuitiveness and easy-to-use builders allowed for streamlining of lead follow-up