From ‘Good’ to Great CRM

Nucleus Research found that companies investing in CRM increased average returns by 1.5 times between 2011 and 2014, from $5.60 to $8.71 in returns per dollar spent, and that trend continues. In a 2017 survey by CITE Research, sales professionals said CRM was the most used and the most valuable tool in their technology arsenal.

Top-Line CRM Benefits

Many businesses are finding it easier to draw a straight line between CRM use and revenue growth.

With more effective lead scoring tools and lead nurturing tools, a CRM can improve the quality of prospects that marketing passes to sales.

Automated workflows and built-in analytics provide precise insight and action prompts, helping to boost conversion rates by providing the right touch at the right time.

CRM can also improve repeat business by providing sales, marketing, and customer service teams with a more comprehensive customer view that helps them create and execute an end-to-end engagement strategy.

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Bottom-Line CRM Benefits

Advances in workflow automation and the ability to integrate multiple data sources have had a significant impact on CRM’s ability to improve collaboration and productivity – instead of inhibiting it, as past iterations were known for.

“A system that automates data collection and analysis allows you to spend less time doing things like data input, data upkeep, and searching for information,” says Leary.

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Sales

Maximize your productivity with a sales CRM platform that promotes best practices. Prioritize your sales pipeline with personalized dashboards and personal productivity tools.

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Service

Provide exceptional service and support for rapid customer insight and real-time collaboration. Understand and meet customer needs, whether from a help desk, a call center, or a social media community.

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Marketing

Attract more prospects and create more opportunities with less effort. Understand your customers like never before through more relevant, timely outreach and more actionable insights.

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IT

Run CRM in the cloud or deploy or on-premise. Automate complex business processes. Rapidly develop and deliver a solution that is custom-built for your organization.

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