SugarCRM & sales-i: A New Era in Revenue Intelligence
The recent acquisition of sales-i by SugarCRM is a game-changer in Customer Relationship Management (CRM) and Revenue Intelligence. This integration is not just about data, it’s about how your business can leverage this data to stay ahead in today’s fast-paced market.
In this webinar with experts from SugarCRM and sales-i, a SugarCRM Company, we dove into the future of sales, focusing on the role of AI and predictive analytics in shaping intelligent account management. We started the session by meeting the speakers: Paul Farrell, CPO, at SugarCRM, and Paul Black, founder of sales-i, a SugarCRM Company, in his new role as the SVP of Products, Sales Intelligence at SugarCRM.
Below are the first 2 minutes of the webinar. If you would like to see the full video recording, you may access it here.
What we'll Cover:
Why SugarCRM & sales-i?
Businesses today face many challenges, and sales processes are a central point of all business operations. Activating in dynamic markets in an overly technological world forces enterprises to handle an overwhelming amount of data. Most of the time, sales reps need to comb through it for relevant information, which is time-consuming, manual, and repetitive.
According to Paul Black, there is a critical issue in this context: “The salesperson doesn’t even know what the question was in the first place. He doesn’t know the pattern of that sale that he’s looking for to be able to question the data.” This is where sales-i’s predictive analytics capabilities come into play. These capabilities help generate questions and answers to help sales reps make informed decisions, steer the conversation in the right direction, and, ultimately, close more deals.
Intelligent Account Management and How Will SugarCRM & sales-i Change Revenue Intelligence?
During our webinar, we also focused on the concept of Intelligent Account Management. By integrating sales-i’s advanced analytics with SugarCRM’s robust sales automation capabilities, businesses can gain a 360-degree view of customer relationships. This new and complete perspective lets sales managers develop personalized, targeted sales strategies. As such, enterprises that leverage SugarCRM’s and sales-i’s intelligent account management capabilities will boost revenue while enhancing customer satisfaction.
But don’t just take our word for it; see how companies like FSIoffice and Nappa Auto Parts have transformed their operations with the combined power of SugarCRM and sales-i. After implementing these solutions, FSIoffice saw a 40% increase in Account Manager efficiency, while Nappa Auto Parts witnessed their CRM usage soar from 40% to 95%.
The future of sales is certainly data-driven, and the integration of AI and machine learning is set to play a pivotal role. As Paul Farrell stated, “With our combined solution, the rep will love using our product as it will help them sell more, improve their relationship with their customer, and customers will look forward to seeing their reps.”
If the potential of this partnership for your business excites you just as much it excites us, watch our full webinar, A New Era in Revenue Intelligence: SugarCRM Acquires sales-i.
Additional Resources
Interested in learning more about SugarCRM & sales-i new partnership and revenue intelligence best practices? We highly recommend checking out these places:
- sales-i: Revenue Intelligence Solution
- Press Release: SugarCRM Acquires sales-i to Enhance Customer Sales Profitability, Drive Intelligent Account Management
- Sugar University
- SugarClub
- SugarCRM’s YouTube Channel
- Sugar Support
- SugarCRM’s Blog and Resources pages
