Epicom is a technology solutions firm focused on consulting and executing complex CRM and Marketing Automation deployments, customizations and...
CRM for Retail and Consumer
Reaching Customers Wherever They Shop
As a 2009 Gartner study points out, retail CRM used to be confined primarily to interactions in the store. But with the proliferation of online channels, a retailer needs to understand customers’ behavior regardless of where they shop.
With SugarCRM, retailers can manage all their customer touchpoints more effectively—building loyalty, gaining insight into customer decision making, and delivering a seamless customer experience with integrated business processes. Sugar will increase efficiency between sales and marketing, ensuring that customers aren’t “over marketed.” And, Sugar integrates equally well with e-commerce platforms and in-store, point-of-sale systems.