​Why Sugar

Empowering. Adaptable. Affordable CRM.

An extraordinary new approach to CRM.

At SugarCRM, we believe that the best customer relationships are based on simple values like trust, understanding and loyalty. We believe that when we empower individuals, they become trusted partners in forming priceless customer relationships. So we give our partners tools that make it easier for them to do their job better and anticipate the needs of customers like never before. When you start running your enterprise with Sugar, you also start forming more valuable, long-lasting customer relationships. That’s "CRM Empowerment." That's the Sugar difference.

Small Business CRM

CRM for small businesses with big ideas.

Why Sugar for Small Businesses

Enterprise CRM

Disrupt the status quo with an extraordinary new approach to CRM.

Why Sugar for Enterprises

Empowers individuals

Welcome to Sugar. Now you’re fully engaged.

The biggest innovation in enterprise solutions is recognizing the power of the individual. That’s why we designed Sugar for each and every contributor. With Sugar’s all-inclusive functionality, anyone can be a game-changer, bringing more to the customer, more to the job and more to the enterprise.

  • Mobile and desktop interface keeps CRM at your fingertips.
  • Intuitive UX lets you totally customize the user experience.
  • Powerful Collaboration automates workflows across departments.
  • Provides full customer intel throughout the customer journey.
Sugar Mobile

Most adaptable platform

Because you know what works best for you.

Put simply, Sugar is the industry’s most highly customizable CRM, with the broadest range of deployment options for on-site, in the cloud, or On-Demand. Designed to adapt with your needs and grow with your business, Sugar excels in the art of the possible.

  • Runs Anywhere. Public cloud, private cloud, on demand or on premise.
  • Infinitely Flexible. The most customizable CRM in the business.
  • Easy Integration, including global enterprise applications and data sources.
  • Full source code access, single code base across all environments.

See what it’s like to have sales, marketing and customer service on the same page, sharing the same experience.

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The true business value of CRM

One all-inclusive solution. One straightforward price.

When everyone works better, your CRM makes a lot more sense. That’s why Sugar empowers each individual to benefit from the experience. And there are no hidden fees or unpleasant surprises. Just extraordinarily valuable relationships.

  • All in One Price for complete sales, service and marketing capabilities.
  • No surprises. No hidden fees. No forced upgrades.
  • Less expensive to customize and integrate, using simple tools and skills.
  • Seriously affordable. Lowest TCO to buy, customize and manage.

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When it comes to pricing, Sugar is perfectly predictable.

One price

  • Sales & marketing support automation
  • No separate "clouds"
  • Same price for cloud or on-site deployment

No hidden fees

  • Customize without penalty
  • No mobile upcharge
  • Integrate freely


  • Clear, predictable pricing
  • Unlock strategic vision

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