CRM for Marketing
Attract more prospects and create more opportunities with less effort. Engage and understand your customers like never before through more relevant, timely outreach and more actionable insights. Create campaigns that stand out from the pack, without breaking the bank. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.
What are your biggest marketing challenges?
My campaigns have poor engagement
Let's Get Personal
With Sugar Marketing, your team can optimize their marketing spend by running targeted and personalized campaigns that deliver the right message ahead of competition. Marketers can stay connected and top of mind with your prospects and customers with simple, effective campaign management in Sugar. Build multi-channel, multi-touch campaigns with Sugar’s intuitive Campaign Wizards, and track every action and conversion across email, text, in-person events, or even via social media.
I have no way to qualify leads
From Cold To Hot Handoffs
With Sugar, marketers have the ability to qualify leads before passing them off to sales teams. Sugar will track and expose multichannel, multicampaign touches across each lead to give your teams clear visibliy into what marketing efforts, interests and activities have caught their attention. These can be used to segment, score and track lead qualification metrics to help uncover who is truly ready to be handed off to sales versus who requires more nurturing.
I can’t accurately measure ROI
Reporting You'll Actually Use
Marketers need to know which specific campaigns are contributing to what leads, customers or dollars in your sales team's pipeline. Sugar makes it easy to tie campaign history back to each opportunity, account, lead and contact so you can identify the performance of all of your marketing initiatives, even if they are being run in another system.
I'm not able to segment my data for email blasts
Find Your Target Audience
Get your message to the right prospects - ahead of the competition. Quickly segment your target lists using Sugar’s smart reporting engine, and leverage information captured from multiple channels and tools to focus your marketing efforts on only the best prospects. Drive deeper engagement and higher conversion rates with every interaction.
I need to boost my lead-to-opp conversion rates
From MQL to OMG
Sugar's Lead Management and process automation drives higher lead-conversion and creates more "sales-ready" leads. From landing pages, to contact forms to email click-throughs, Sugar ensures every lead is captured and routed to the right team or individual while providing full end-to-end tracking.
Business development reps can manage their leads more efficiently with activity management and follow-ups. They can accelerate their follow-up call preparation times using Hint, providing them with all the customer contact and social network information with just a name and an email.
My leads aren't getting the attention they deserve
Quicker and Smarter Lead Routing
Sugar can eliminate silos between your marketing and sales teams. As a marketer, you can define lead management and routing processes that work the way you do. Create rules to determine if leads should be routed to business development teams, directly to sales reps, or sent back for additional nurturing by marketing. Integrate Sugar to your existing marketing automation tools to tackle scoring, automation programs and drip campaigns with two-way data synchronization.
Sales teams can be alerted to hot leads based on behavior-dependent scores to help them focus on the most purchase-ready leads. With visibility into lead activity history (website visits, downloads and more), Sugar helps sellers reinforce key marketing messages and be better prepared for first conversations with potential clients.