Communication between Sales and Marketing is key for us and with so much manual entry being done on our part, it was hard to consistently ensure nothing was falling through the cracks… When we saw the tight integration Sugar Market and Sugar Sell had, transitioning to Sugar Market was a no brainer for us.Julie Feller
Direct Marketing Manager at Cireson
Align Sales and Marketing
The old way of marketing is very linear—Marketing generates leads and then pushes them to Sales. However, this leaves gaps in your Sales teams insight. As customers demand unified and personalized experiences, Marketing is responsible for equipping Sales with data to tailor conversations. Because Sugar Market is designed to integrate with the most popular CRMs, Sales has one-click access to all relevant lead information and the ability to route leads back to Marketing if they aren’t ready to convert. And that’s not all. With Sugar Market’s native CRM integrations, your sales team also has visibility into all activities tracked through the Sugar Market platform—form entries, page visits, ad clicks, emails opened and more—to keep Sales and Marketing aligned.