Drive Marketing Qualified Leads Like Never Before
With Sugar Market’s sophisticated lead scoring models, you can rest assured you’ll always send only the most qualified prospects to Sales. Assign point values to actions taken by leads—whether they’re visiting the site, opening an email or engaging in other activities that indicate clear interest in your brand—based on what’s most valuable to your business. You can create your own scoring rules, customize templates or use out-of-the-box best practices models. No matter how you choose to use Sugar Market lead scoring capabilities, you’ll be on your way to faster sales cycles and higher conversions.
What can you do with lead scoring?
Automatically assign scores
Allocate points for engagement like opening an email, clicking a link, visiting a specific page or downloading content. Sugar Market will automatically track these activities over time and push them to Sales once your predefined threshold is met.
Get granular with lead scoring activities
Go beyond basic scoring models to include firmographic information, demographic data, social activity, purchase details, intent and more. Unlike many other marketing automation platforms serving the mid-market, Sugar Market gives you access to many different models that make it easy to customize lead scoring based on your team’s exact needs.
Integrate With CRM
Sugar Market will automatically send highly engaged leads to Sales via native integration with Sugar Sell and other popular CRMs. If Sales determines a particular account isn’t quite ready to convert, leads can be quickly sent back to Sugar Market for additional nurturing.
Leverage Existing Scores to Target Accounts
Identify engaged accounts to ramp up your account-based marketing (ABM) efforts. If multiple contacts from a company are viewing your content and interacting with your marketing assets, the account score will automatically increase and alert you to accounts that are ready for customized outreach.