Watch our CRM demos, find upcoming events and download the latest guides, eBooks, whitepapers, analyst reports and more.


​​Understand the hidden costs of Salesforce before it's too late

Don't let Salesforce draw you into a dysfunctional CRM relationship. Look before you leap. Read our guide to the hidden costs of Salesforce.

Analyst reports

​​Gartner Magic Quadrant for Sales Force Automation

SugarCRM was positioned as a Visionary in the recently published Gartner Magic Quadrant for Sales Force Automation. Download the Gartner Magic Quadrant for SFA to learn more!


Sugar Demo

Sugar's open, flexible platform easily solves real business problems. From automating sales, marketing and customer support to creating a custom CRM application, we give you the tools that empower every customer-facing individual to create extraordinary customer relationships.


5 Dirty Little Secrets of CRM Exposed

Find out what the legacy CRM vendors don’t want you to know. If you’re considering a CRM solution, there are some secrets that the traditional first-generation CRM vendors would prefer you didn’t know. Read on as we reveal the truth about how conventional approaches and assumptions benefit the old-school, first-generation CRM vendors.


CRM Disruption Guide

New digital technologies emerging from mobile, social, and big data are changing how your customers expect to interact with your company. How can you create a better customer experience when you are using the same, uninspired CRM system as your competitors?

Analyst reports

PCMag Business Choice Winner: SugarCRM

SugarCRM earns highest overall satisfaction and likelihood to recommend scores in PCMag readers poll, beating Microsoft, Oracle, and Salesforce.

Analyst reports

Forrester Report: Modernize Your CRM In Six Steps

Successful CRM is not only about features and functions or internal efficiencies. This Forrester report highlights modern CRM success stories that connect customers, companies, and devices - all centered around customer obsession.


5 Ways To Get More Sales Out Of Marketing

Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water. Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative eBook.


Create An Actionable Customer Journey Map

In this webinar hosted by customer journey expert Phil Winters, you'll see how to map your customer's journey, and operationalize the actions, processes and resources it takes to make every interaction exceptional.


Controlling CRM Costs: A Buyer's Guide

The way companies use and pay for customer relationship management software has changed significantly over the past decade. The following report provides a comparative price analysis of three CRM solutions: Microsoft Dynamics CRM, Salesforce.com and SugarCRM.


A Blueprint for CRM Success

Identify the right people and processes to optimize your CRM initiatives. Learn how to identify an "A-Team" for effective CRM change management within your organization, map the customer lifecycle to optimize your CRM initiatives, and align with IT to make a business case for your CRM deployment.


​​5 Things to Consider Before You Fall for Salesforce

Save yourself some CRM heartache. Here are 5 things you better think about before getting into a Salesforce relationship you'll regret.


6 Tips to Put Your CRM Into Overdrive

Sales organizations reap multiple benefits when they choose a CRM system built for the individual. Not only do individual reps have greater access to customer data in order to better identify and engage with every prospect, their system is seen as a tool that guides their path to quota – not as a drain on precious time. With more meaningful use comes more data, more insight and more predictable revenue streams.


It's Your Customer Data: Avoiding SaaS CRM Risks

A modern CRM can be a critical system of record for data and the company’s revenue stream, and can also act as a platform for business transformation. The right CRM decision can pave the way for all these things. The wrong decision can be disastrous. This eBook will outline some of the potential pitfalls, and suggest some questions to ask your CRM provider and partners as you embark on a strategic CRM initiative.


Manage the Customer Journey for B2B Success

Your customers are on a journey with you. Creating an exceptional experience at every step means more to the success of your business than anything else you do. But how do you operationalize the real, practical changes you need to make to delight your customers every time you interact with them? This eBook outlines the 5 steps you need to manage the customer journey.