NextPrinciples Technology Integration with SugarCRM Lets Customers bring Cross-Channel Social Media Data into SugarCRM

Article type: 
Press Release

SUGARCON 2012 – SAN FRANCISCO, Calif. – April 24, 2012NextPrinciples, an innovative leader in Social CRM, today announced the integration of its award winning Insight-to-Action SaaS offering with SugarCRM, the world’s fastest-growing customer relationship management (CRM) company. The announcement was made at SugarCRM’s 6th annual SugarCon event, an annual customer, user and partner conference being held April 23-26, 2012 at The Palace Hotel in San Francisco, California.

The new solution enables users to combine the world of Social Media and "traditional" CRM and get a consolidated view of their customers and interactions across multiple channels. Contacts and leads generated through social media channel searches and analysis performed with NextPrinciples' Insight-to-Action are integrated into SugarCRM. The integrated solution enables users to analyze aggregated information from multiple social media channels, and to identify influencers, leads, and persons of interest by bringing this social view into SugarCRM.

The new technology integration enables:

  • Campaign managers to setup a campaign within SugarCRM, directly obtain metrics from Insight-to-Action and combine them together with information from traditional channels. This enables campaign managers to get a true 360" view of their campaign from within SugarCRM.
  • Sales teams to listen in to conversations across multiple channels including Twitter and LinkedIn while converting the appropriate conversations into leads. The solution filters out the noise and enables the sales team to focus on the most relevant opportunities.
  • Support teams to listen in to conversations within the social community, engage and respond across channels using a single consistent user interface and automatically convert the conversations into structured activity records that can be transferred to SugarCRM as service tickets, activities or tasks. The solution provides for a seamless experience to manage varied types of conversations like product or service complaints, innovation ideas, brand mentions, et cetera and route to the appropriate internal teams for suitable response and action.

Through the integration, SugarCRM can offer even greater insight into the customer’s perspective on topics and products including their candid views on competitive products and services.

“We are excited about the value that we can bring to the growing SugarCRM user community,” said Satya Krishnaswamy, CEO for NextPrinciples. “NextPrinciples Insight-to-Action is designed to bridge the worlds of social media and CRM by combining simplicity and powerful analytics for business users.”

“NextPrinciples shares our principles of simplicity and delivering great customer value,” said Clint Oram, CTO, VP of product strategy and co-founder of SugarCRM. “Insight-to-Action provides SugarCRM customers with powerful yet easy-to–use features and greater analytics capabilities.”

For more information on the technology integration, please visit the NextPrinciples web site at

About NextPrinciples

NextPrinciples is pioneering a new social CRM software service, "Insight-to-Action" that can be used on any device, by anyone in your organization, to effectively monitor, manage and act on social media interactions and conversations across channels.

The SaaS-based platform quickly transforms social media data into actionable engagement. Raw data and analysis of trends, conversations and activities can be easily shared through the web and social networks.

Insight-to-Action has proven itself valuable in events, campaigns and community engagements. The company won the SNCR Award for Excellence in New Media Communications in 2011 and was a finalist in the Enterprise 2.0 Launchpad Competition.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contacts:
Lou Leporace
(408) 334-0107

Elena Annuzzi
(408) 792-6952