We’re bringing CRM users together in three cities across the United States to tackle CRM adoption and change management. Hosted at AWS offices, these one-day roadshows promise practical tips, peer engagement, and exclusive insights to maximize your Sugar investment. Secure your spot today!

Reserve Your Spot

North America Locations

San Francisco, CA

September 12, 2024 

Amazon (SFO 28)
525 Market St 
San Francisco, CA 94105
United States 

Austin, TX

October 3, 2024 

Amazon (AUS16)
11815 Alterra Pkwy Suite 900
Austin, TX 78758 

New York City, NY

October 17, 2024 

Amazon (JFK27)
12 W 39th St.
New York, NY 10018 

Agenda Sneak Peek

The preliminary agenda is live. Check back regularly for more details on speakers and session topics.

9:30 AM – 10:00 AM Doors Open
Grab a coffee and snack
10:00 AM – 10:05 AM Welcome
10:05 AM – 10:25 AM Adoption Challenges and Why it’s Important
10:25 AM – 11:30 AMUnleashing an Intelligent CRM: Boosting Productivity and Maximizing Adoption
Discover how intelligent features in the Sugar platform can transform your CRM strategy. This session will explore how these capabilities help companies stay ahead of the competition, enhance productivity, and deliver an easy-to-use CRM that maximizes adoption among sellers.

We’ll also provide a glimpse into the future of intelligent CRM on the SugarCRM roadmap.
11:30 AM – 12:15 PM Advancing AI and GenAI capabilities with AWS and SugarCRM
Discover how AI and integration capabilities between AWS and SugarCRM can transform your CRM strategy and drive user adoption.
12:15 PM – 1:15 PMLunch
1:15 PM – 2:30 PMCustomer Panel (Advice and Learnings for Driving Adoption)
2:30 PM – 3:00 PM Education on Resources Sugar has to Drive Adoption
GROW, SugarClub, SugarU, new content packages and toolkits.
3:00 PM – 3:20 PMClose
3:30 PM – 4:30 PMNetworking Cocktail Hour
Relax and chat before departing.
Exclusive Sponsor

Amazon Web Services (AWS)

As our exclusive sponsor, AWS is not just a name behind the event; they are opening the doors of their leading cloud computing offices to host these special gatherings.


Step inside the heart of the world’s top cloud computing environments, where cutting-edge technology meets everyday business solutions.


AWS experts will lead a pivotal session on leveraging SugarCRM together with AWS’s advanced AI solutions, offering a unique look at the future of CRM technology.


Engage directly with AWS professionals and like-minded peers in an intimate setting, perfect for building strong professional connections and gaining valuable industry insights.

Join us to see how AWS’s innovation in cloud and AI technologies can transform your CRM experience. Don’t miss the opportunity to connect, learn, and grow with the leaders in cloud computing.

Roadshow Highlights

Focused Sessions

Tailored sessions covering key aspects of CRM adoption, from aligning business processes and technology to mastering change management.

Networking Opportunities

Engage with industry leaders, fellow users, and our CRM experts to expand your professional network.

Success Stories

Learn from the journeys of those who have effectively navigated the complexities of CRM integration and user adoption.

Future Tech Insights

Discover the future of CRM with insights into AI and GenAI features, and learn about Sugar’s plans for intelligent CRM software.

Reserve Your Spot

Seats are limited.

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Halal Required
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Note: SugarCRM will share your information with our exclusive sponsor AWS.

Frequently Asked Questions

CRM Adoption Roadshow North America will take place in three locations:

  • San Francisco, CA
    September 12
  • Austin, TX
    October 3
  • New York City, NY
    October 17

These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.

The CRM Adoption Roadshow is free to all SugarCRM Customers.

We recommend these hotels:

San Francisco 



Business casual.

Scroll up on this page to see the live agenda and check back regularly for updates.

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.