Resources to Guide Your Marketing Automation Platform Decision [with Bonus]

Resources to Guide Your Marketing Automation Platform Decision [with Bonus]

Right now, people are thinking about optimizing, enhancing, and reducing redundancy which means many organizations are looking at their technology with a ruler and trying to make sure they’ve got a solution that fits. With a lot of information available from just about everywhere, we wanted to make it simple for you to find what you need to consider when selecting a marketing automation platform.

We’ve pulled together resources to help guide you along your journey with marketing automation platforms, whether you’re considering, switching, or buying.


Email Marketing Versus Marketing Automation

This one might seem a little backward since we are talking about marketing automation, but the truth is, many organizations who are searching for better marketing technology don’t always realize that email marketing is a part of marketing automation, but it isn’t all that marketing automation can do. This handy guide we explore why marketing automation platforms can help companies ascend to the next level in their marketing game and explore the differences that marketing automation platforms have to offer. If you’re just adopting marketing automation, we think this is a great place to start.


10 Reasons Why Companies Adopt Marketing Automation

If your organization is still on the fence about adopting a marketing automation platform like Sugar Market, this guide is for you. Within this guide we explore ten major reasons companies (like yours) are exploring marketing automation and switching. Marketing today has only grown in complexity and marketing automation helps to take the guesswork out of day-to-day marketing campaigns and aids teams in accelerating demand generation campaigns. We don’t want to spoil it for you but, this is an essential read if you’re still on the fence.


Stop Searching. Start Hiring – Marketing Automation for Recruitment and Staffing

It may seem odd to single out an industry here but consider this one a bonus. Staffing and recruiting firms can highly benefit from marketing automation because it does more than just send emails. It helps to create that personal connect that recruiters need to stay top of mind with solid candidates while they work to fulfill roles. If you’re in the staffing industry whether or not it’s corporate or a specialized recruiting company, this is meant to guide you on why it’s important to implement a marketing automation platform today. Bonus – if you’re in this industry, we’ve got a whole set of resources for you available


Moving to a New Marketing Automation Platform

Deciding to switch any type of in-house technology can be a daunting task and at SugarCRM, we are fully aware of that. We actually in 2019 did it ourselves! After the experience, we put together this helpful guide to aid organizations in their transition from one marketing automation platform to another. If you’re making a switch, this is an essential guide so you can learn from what happened during our transition and try to make it as smooth as possible on your organization.


Sugar Market Transition Guide

If you’ve chosen Sugar Market as your new marketing automation platform, welcome to the Sugar family! But this guide also highlights how we have helped many organizations move from one marketing automation platform to Sugar Market. This guide explores those insights and helps you feel more secure about your transition from a competitor platform to Sugar. (SPOILER ALERT: Don’t worry—we’ve got your back!)

If you’re looking for something a little more, check out our Pardot, Marketo, and Act-On switch kits.



Re-Imagining Marketing Automation to Unlock Revenue-Driving Experiences

This webinar is a gem that we have available to people to help you understand how to increase the revenue that you drive through marketing automation. Featuring Sugar’s Logan Henderson and partnering with Forrester Research | SiriusDecisions, we explore how you can leverage the unique functions of marketing automation to deliver value. Plus, with it being and on-demand webinar, you can take it at your pace as you have time!


Hopefully, these guides can help you as you explore the path of marketing automation. If you’re ready to make a switch, let’s talk.

Logan Henderson
Logan Henderson Logan Henderson is the General Manager, Marketing Automation for SugarCRM.

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