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SugarCRM has partnered with Forrester Research | SiriusDecisions to bring you this ground-breaking webinar replay featuring Logan Henderson, GM, Marketing Automation, at SugarCRM and Laura Cross, Senior Research Director at SiriusDecisions.

In the webinar, Logan and Laura will be covering a long-needed topic: the changing landscape of the buying cycle, and how to reimagine the way Marketing Automation has been used in the past. Marketing Automation’s unique abilities to capture data and interconnect with the rest of a businesses’ tech stack make it the driver for demand generation across the buying lifecycle, and a critical component for driving revenue. Watch the playback where we discuss:

  • The key issues in buyer behavior solved by Marketing Automation
  • The must-have Marketing Automation features and processes to be successful in today’s age
  • The way to unlock your data to capture leads, close deals and maintain loyal customers