SugarCRM Leadership Team
The SugarCRM leadership team is a tight-knit group of senior executives with a passion for building a fantastic company focused on customer success. Each executive brings a unique background of industry expertise, insightful thought leadership and a keen focus on building greatness.
As CEO, Craig Charlton leads all facets of the SugarCRM business, from setting our vision and strategic direction to making sure we’re executing in the best possible way on the ground every day.
Craig has been building and running high-growth businesses for 25 years. Before joining SugarCRM he was CEO of Oildex - the financial automation software and services provider - where he drove growth and oversaw the company’s acquisition by Drillinginfo.
Craig also served as CEO of Abila, the financial and CRM provider operating in the association, non-profit and government space. Abila, which was acquired by Community Brands, grew its revenues threefold and transformed its revenue base to a subscription-based (SaaS) model over a three-year period.
Craig has also been senior vice president and general manager (Asia Pacific) for ERP provider Epicor Software Corporation, where he shaped the company’s regional strategy to deliver consistent revenue and profit growth.
As Chairman of the Board of Directors, Larry Augustin is responsible for strategic guidance, governance and stakeholder engagement at SugarCRM. Previously, Larry held the position of chief executive officer at SugarCRM, leading the company’s transformation into a strong, profitable, customer-centric market leader.
Prior to SugarCRM, he spent five years as an angel investor and advisor to early stage technology companies including JBoss (acquired by Red Hat), XenSource (acquired by Citrix), DeviceVM, Fonality, Hyperic, Pentaho, and SpringSource (acquired by VMWare).
Larry also serves on the Boards of Directors of MindTouch and GitLab. He is a Director of the industry association The Linux Foundation, and has previously served as a Director of several other industry associations including Linux International (LI), Open Source Development Lab (OSDL), and the Free Standards Group (FSG).
In 2005 he served as interim CEO of Medsphere. From September 2002 to December 2004 he was a Venture Partner at Azure Capital Partners where he helped lead Azure’s investments in Zend and Medsphere. In 1993 he founded VA Linux (now GeekNet, NASDAQ:LNUX), where he served as CEO until August 2002 and led the company through an IPO in December 1999. In 2000, Worth Magazine named him to their list of the Top 50 CEOs. In November 1999 he launched SourceForge.net, the world's largest Open Source software development community. Also at VA Linux, he acquired Andover.net, merging SourceForge.net, Linux.com, Slashdot, and other well-known Open Source Internet sites to form the Open Source Development Network (OSDN).
Larry holds Ph.D. and M.S. degrees in electrical engineering from Stanford University, and a B.S. in electrical engineering from the University of Notre Dame.
Clint helped found SugarCRM in 2004 with the goal of enabling companies around the world to turn their customers into loyal fans. Today, he leads strategy and acquisitions for the company. Clint was one of the original architects and developers of the Sugar application and has focused on building out the product, company, partners and community in a variety of executive roles.
Prior to co-founding SugarCRM, Clint held senior roles in the development, professional services and product management organizations at Epiphany, Octane Software and Hewlett Packard. He has 20 years of experience in the enterprise software industry and over 15 years designing and building award-winning CRM software solutions. Clint holds a BS in computer science from Cal Poly, San Luis Obispo and is the co-author of multiple CRM software patents. Clint enjoys traveling and speaking at conferences on a variety of customer experience and entrepreneurship topics, and has visited SugarCRM customers and partners in over 25 countries.
Rich Green leads SugarCRM's engineering and product management teams and is responsible for the product vision and global strategy of the award-winning Sugar platform.
Rich has more than 25 years of technology experience and has demonstrated success as part of both Fortune 500 and early-stage companies. He joined Sun Microsystems in 1989 where he held a variety of roles, ultimately serving as Executive Vice President of Software. As EVP of Software, he was responsible for Sun's software products strategy and development, including the acquisition of MySQL, and driving Sun’s product, licensing and support businesses. His tenure also included roles as VP/GM of Solaris and Java, during which he led the invention, marketing and licensing of the enterprise and mobile versions of Java and was responsible for the release of Java as open source technology. After Sun, Green served as CTO of Nokia and Executive Vice President of the consumer and enterprise business at Nuance Communications. He most recently led Products and Technology at an early-stage Internet of Things company bringing connected sensors and data analytics to commercial-scale energy control.
Karen Willem is a veteran of the technology industry, with more than 25 years of experience in finance, sales, and general management in both public and private companies. Before joining SugarCRM, she was CFO of LILEE Systems, a leader in IOT for transportation.
Before joining Lilee she was CFO of publicly traded company iPass, the world's largest WI-F network provider. Prior to iPass, Karen was CFO of Xsigo Systems, a leader in network virtualization technology where she directed the process of the company's sale to Oracle. Before Xsigo Systems she was EVP of Openwave Systems (now Unwired Planet), a publicly traded software company in the mobile and messaging space. Previously, she served as EVP and CFO of Cassatt Corporation, a utility computing software company she co-founded. She also served as CFO and senior vice president of Brio Software (now Oracle), where she led a highly successful IPO and subsequent merger with Sqribe Technologies.
Karen’s other leadership roles have included president and CEO of Viewcentral, and executive sales and finance positions at Network General Corp., Gupta Inc., Avantek, Inc. (now Agilent), and Ford Motor Company. She holds a BS degree in biology from Bucknell University and a MBA from University of Pittsburgh.
Kirk Fjeldheim leads Information Technology, Security and Compliance for SugarCRM. Kirk has over 25 years of technical experience in both startup and publicly traded companies.
Before joining SugarCRM, he was the VP of Security and IT for Rally Health, the Health and Wellness subsidiary of United Health Care. While there, Kirk developed Security and Compliance programs to manage HIPAA Compliance in AWS and helped AWS establish HIPAA related programs. Prior to Rally Health, he was the VP of Information Technology and Security for Zynga Inc, a leader in gaming and entertainment. Prior to Zynga, he was the CIO for Xsigo Sytems (Oracle Acquisition), a leader in network virtualization technology where he ran IT, Performance Testing and Customer Advocacy.
Kirk has also held leadership roles at Openwave Technologies, Cassatt Corporation and TheSupply as well as driving IT programs to meet successful IPOs at Siebel Systems and Network General.
Juan leads SugarCRM's worldwide sales organization. He is a proven leader with extensive experience building and leading high performing teams that focus on helping customers achieve their business goals.
Previously, Juan was Vice President of General Business West at SAP where his team led all regions in sales of SAP’s entire portfolio of products into mid-size companies. Juan started his career at SAP as National Vice President of SAP CRM where he led the North America CRM organization to successive years of double digit growth. Prior to SAP, Juan ran Oracle’s CRM business in the west for enterprise accounts as Regional Manager and Regional Vice President. He came to Oracle via acquisition of Siebel where started his CRM career in 2003. Juan has also been part of early stage startups including CyberSource, where he led North America sales pre-IPO and post-IPO. CyberSource was eventually sold to VISA in 2009 for $2B.
Juan holds a B.S. degree in Advertising from the school of Journalism and Mass Communications at San Jose State University.
Melissa Sargeant leads SugarCRM's marketing team and is responsible for the delivery of a dynamic, predictable and scalable marketing solution on behalf of the business.
Sargeant joined SugarCRM following nearly three years as CMO with global e-commerce cloud-based solutions provider ChannelAdvisor, where she ran worldwide marketing initiatives, including corporate and product branding, demand generation, product marketing, public relations and event management. Prior to that role, Sargeant was Vice President of Marketing at Avalara and, in total, has more than 25 years of marketing experience in the tech sector, developing expertise in areas including go-to-market strategy & execution, loyalty, content marketing and digital demand generation.
As SugarCRM's chief customer officer, Chris Pennington is responsible for the Sugar customer journey. He leads the global Professional Services and Support business units to drive world-class outcomes leading to best-in-class customer satisfaction, retention, and referenceability.
Pennington joins Sugar after more than twelve years at Professional Advantage PTY Ltd., a global Independent Software Vendor and Reseller of IT business systems to medium-large scale organizations. While at Professional Advantage, he oversaw revenues of more than $50M as vice president of the US and general manager of Australia. He brings a wealth of experience across a broad portfolio of SaaS and on-premise products and services, to include CRM and managed services.
Prior to Professional Advantage, Pennington held executive senior level roles at Epicor Australia, Intelligent Building Solutions, Cedar Enterprise Solutions and Interleaf. He holds an honorary BSc degree from De Montfort University in the U.K. and PMP certification from the Sydney chapter of the Project Management Institute.