For recruiters and staffing firms, timing is everything.

Finding the most qualified candidate to hire means success for your entire team. However, that seems easier said than done. In fact, it may even be impossible to do efficiently without the help of marketing technology. Sugar Market is a marketing automation platform that integrates with Bullhorn CRM and gives recruiters more visibility into candidate engagement.

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Gain Visibility

Understand who engages with your website, emails and social posts.

Save Time

Surface the right candidates at the right time to personalise at scale.

Supercharge CRM

Supercharge your CRM or ATS and quickly place your base.

Achieve Better Timing with Greater Visibility

Using our marketing automation software, Sugar Market, your recruiting team can segment prospects within their CRM (candidate relationship management) platform based on preferences, skills, job status, interest and more to send more personalised emails without personal effort. Sugar Market gives you the flexibility to send email templates based on a specific event or enroll new candidates in pre-built marketing nurtures to keep your brand top of mind. Candidate journey tracking allows you to examine the entire talent pool and understand who is actively exploring opportunities and who is passively searching for positions. Set custom alerts when inactive contacts become active or when candidates open and click your emails.

Native Recruiting and Staffing CRM Integrations

Sugar Market is the only full-featured marketing automation software that integrates with Bullhorn, Talent Rover, and Jobscience CRMs. Keep recruiters and frontline sales teams on the same page with marketing to better understand what is working best to attract quality candidates and clients.

  • Out-of-the-box integrations are fully supported and developed in-house
  • Intuitive iFrame shows candidate and client engagement
  • Two-way sync of key of information on all leads, contacts, candidates and opportunities

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The Value of Visibility

Simplify the recruiting process and stop wasting time manually searching through your database and social profiles when you can have visibility into who to reach out to and when with marketing automation. Knowing when to connect with prospects allows you to focus your efforts on tailoring the candidate experience. This ultimately empowers you to get more out of the talent pool, recruiters, and your existing CRM. We help source candidates so you can gain the value of visibility and get time on your side with Sugar Market.

Why Recruiters and Staffing Firms Need Marketing Automation

Recruiters and staffing firms who work to develop their employment brand further and enhance their marketing strategies can gain a competitive edge in placing candidates faster and retaining clients longer. Sugar Market makes it easy to create recruitment marketing campaigns that convert by providing access to drag-and-drop builders for emails, landing pages, and forms, and the option to use existing templates for even faster campaign creation. Leverage marketing automation and your recruiting CRM for ongoing nurturing and deeper insight into job seekers behaviour.