For recruiters and staffing firms, timing is everything.
Finding the most qualified candidate to hire means success for your recruiting team. However, that seems easier said than done. In fact, it may even be impossible to do efficiently without the help of marketing automation technology. Sugar Market is a marketing automation platform that integrates with Bullhorn CRM and gives recruiters more visibility into candidate engagement.
Achieve Better Timing with Greater Visibility
Using our marketing automation software, Sugar Market, recruiters can segment prospects within their CRM (candidate relationship management) platform based on preferences, skills, job status, interest and more to send more personalized emails without personal effort. Sugar Market gives you the flexibility to send an email based on a specific event or enroll new candidates in pre-built marketing nurtures to keep your brand top of mind. Candidate journey and applicant tracking systems allow you to understand who is actively exploring opportunities and who is passively searching for positions. Set custom alerts when passive candidates become active or when candidates open and click your emails.
Native Recruiting and Staffing CRM Integrations
Sugar Market is the only full-featured marketing automation software that integrates with Bullhorn, Talent Rover, and Jobscience CRMs. Keep recruiters and frontline sales teams on the same page with marketing to better understand what is working best to attract the most quality candidates and clients.
- Out-of-the-box integrations are fully supported and developed in-house
- Intuitive iFrame shows candidate and client engagement
- Two-way sync of key of information on all leads, contacts, candidates and opportunities
The Value of Visibility
Simplify the recruitment process and stop wasting time manually searching through your database and social profiles when you can have visibility into who to reach out to and when with marketing automation. Knowing when to connect with prospects allows you to focus your efforts on tailoring the candidate experience. This ultimately empowers you to get more out of the talent pool, recruiters, and your existing CRM. We help source candidates so you can gain the value of visibility and get time on your side with Sugar Market.
Why Recruiters and Staffing Firms Need Marketing Automation
Recruiters and staffing firms who work to develop their employment brand further and enhance their marketing strategies can gain a competitive edge in placing candidates faster and retaining clients longer. Sugar Market makes it easy to create recruitment marketing campaigns that convert by providing access to drag-and-drop builders for emails, landing pages, and forms, and the option to use existing templates for even faster campaign creation. Leverage marketing automation and your recruiting CRM in your recruitment process for ongoing nurturing and deeper insight into job seekers behavior.
Sugar Market brings an effortless way for recruiters to look good by using their marketing team’s skills. From creating a mailing list, creating emails, create a landing page and seeing enquiries coming- it’s so easy.Raymond P Co-Founder and Director, Kyloe Partners
We turned to marketing automation because we stay up to speed on what is happening in the industry. When eRecruit brought up Sugar Market, it was a much easier price point for us and still gave us the features we needed.Andrea P VP of Marketing, Davis Companies
With our previous marketing automation solutions, we were stuck managing two contact databases, one in Bullhorn and the other in our marketing tool. Our sales reps live in and communicate with Bullhorn. Not having both platforms in sync made it very difficult to coordinate Marketing and Sales communications.Serafim M Sr. VP, Corporate Development, Clarity Consultants
Recruiters have the opportunity to really personalize communications by knowing where on the website the candidate, prospect or client has been. Seeing what emails have been opened and clicked can really tell something about the activity and can help a recruiter understand when it’s best to contact their client or candidate.Kristen M Marketing Manager, Kyloe Partners