How does CRM rank after being around for 25 years?

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Adrian Winscoe, best-selling author on Customer Experience (CX), had David Campbell, VP of Product Marketing at SugarCRM as a guest on his Punk CX podcast.

Listen to this podcast as David and Adrian discuss CRM, what grade he would give CRM after being around for 25 years, SugarCRM’s recent CRM and Sales Impact Report, what the findings mean, what we need to do differently, and whether or not we are on the cusp of a customer relationship crisis.

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