Sugar is Recognized for Excellence in Managing Customer Data, Interactions, and Relationships, Critical to Deliver Next-Generation Customer Experiences

CUPERTINO, Calif. – October 18, 2022 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named a 2022 Digiday Technology Award Finalist in the Best CRM Platform category, recognized for excellence in managing customer data, interactions, and relationships, critical to deliver next-generation customer experiences.

Considered to be among the most influential awards in ad tech and martech, the Digiday Technology Awards recognize the technology modernizing media and marketing.

“We’re proud to be recognized for our AI-driven CRM platform that empowers companies in their sales, marketing, and service processes to deliver next-generation customer experience that fuels growth,” says Clare Dorrian, Chief Marketing Officer, SugarCRM.

This latest award recognition from Digiday, whose audience is comprised of senior media and marketing executives at top brands, retailers, agencies, and publishers, underscores Sugar’s position as an innovator in the CRM and martech sectors.

In 2022, Sugar has been awarded Best Overall CRM Company in the Martech Breakthrough Awards and won a Sammy Award for CRM Organization of the Year, in addition to receiving the TMC CRM Excellence Award for two consecutive years and Best New Product Version for Lead Generation and CRM Suite – Midmarket in the annual Stevie Awards.

Sugar was also named a Leader in three categories in this year’s CRM Industry Leader Awards, and was recognized as a winner in the prestigious CRM Watchlist, an annual evaluation conducted by noted industry analyst Paul Greenberg, President of The 56 Group, LLC.

Sugar is at the forefront of harnessing AI, machine learning, and predictive analytics to make the hard things easier for sales, marketing, and service teams by letting the platform do the work. Sugar has made significant investments to bring the SugarPredict AI engine to its entire platform portfolio, pioneering pre-configured, out-of-the-box AI for all that drives value from Day One. At the same time, its no-code, low-code tools, and capabilities put change in the hands of non-technical business users.

A full list of 2022 Digiday Technology Award Finalists can be found here. Award winners will be announced in a virtual ceremony on November 17, 2022.

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit:

Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM