The Award-Winning Platform Does the Work to Make the Hard Things Easier for Sales, Marketing and Service Professionals

CUPERTINO, Calif. – March 2, 2022 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has won a Gold Stevie® Award in the CRM Suite – Midmarket, New Version category in the 16th annual Sales & Customer Service Awards. 

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. Winners were announced Tuesday, March 1 and will be recognized during a virtual awards ceremony on Wednesday, May 11. 

Sugar’s AI-driven cloud platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized experiences throughout the customer journey. Unlike most AI-enabled CRM systems, SugarPredict is pre-integrated and included as a basic service without the traditional time, cost, and data-science expertise required to leverage AI – a key benefit to midmarket companies that need speed-to-market.  

“It’s a tremendous honor to be named a winner in the prestigious Stevie Awards for Sales & Customer Service,” says Christian Wettre, SVP and GM, Sugar Platform, SugarCRM. “This award reinforces Sugar’s commitment to make the hard things easier for business professionals and enable high-definition customer experiences that result in revenue growth.”

“By letting the platform do the work, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving their odds of success.” 

Now more than ever organizations need winning CRM strategies to combat customer churn and realize greater sales and marketing synergy and assurance. A new study from Sugar has revealed that organizations worldwide are losing nearly 1 out of every 3 customers. Sugar is helping companies overcome the challenges of customer flight by providing the first data-fueled AI for CRM that eliminates blind spots, busy work, and roadblocks. 

“The nominations we received for the 2022 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations during the COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year’s winners for their continued success. We look forward to recognizing them on May 11.” 

Click here to learn more about Sugar’s AI-driven solutions for CRM.  

About SugarCRM 

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.  

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.  

For more information about SugarCRM, visit:  

Media contact: 

Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)