Sugar Also Named a Winner in the Best Sales Force Automation Software and Solution and Best CRM for Midsize and Small Businesses Categories

CUPERTINO, Calif. – September 6, 2022 – SugarCRM, today announced that it has been recognized as a Best Enterprise CRM Software and Solution for the second year running in the 21st annual CRM Industry Leader Awards program honoring the best CRM solutions and innovators.

Sugar also was named a winner in the Best Sales Force Automation Software and Solution and Best CRM for Midsize and Small Businesses categories. CRM magazine’s September 2022 issue provides an overview of the top five solution winners in each category.

The CRM Industry Leader Awards honor the leading providers in 11 categories pointing the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Each year, CRM magazine’s panel of expert analysts and consultants are asked: If you had to recommend a CRM solution to a loyal client, which would you choose, and why?

SugarCRM’s award-winning achievements include:

  • Best Enterprise CRM Software and Solution: Sugar Enterprise is ideal for companies that require comprehensive CRM capabilities in an on-premises solution for maximum control that also supports any level of tailoring to fit business needs.
    In CRM’s editorial, Marshall Lager, Independent CRM Industry Analyst and Consultant, says “Flexibility and adaptability are how Sugar fought its way into the large enterprise game, and it still possesses these qualities.” In addition, Rebecca Wettemann, Founder and CEO of Valoir, agrees, saying “Sugar has arguably operationalized its [AI] technology better than any other major vendor and really does let the platform do the work.”
  • Best CRM for Midsize and Small Businesses: Sugar has deep roots in addressing the unique needs of midmarket companies thanks to its emphasis on low-code, no-code platform capabilities that make it easy for small and medium businesses to build and customize sales, marketing, and service workflows.
    Wettemann calls Sugar “an attractive option” for midmarket customers, and Lager says: “The same things that make Sugar a good fit for larger enterprises shine even brighter down market,” adding that Sugar “has done well in embracing the idea of the platform, with coordinated apps and a wealth of integrations.”
  • Best Sales Force Automation Software and Solution: According to CRM’s panel of expert analysts and consultants, Sugar Sell is hailed as the hands-down favorite among companies looking for lower-cost alternatives that don’t lock them into long-term deals.
    Jim Dickie, Research Fellow at Sales Mastery, says, “For companies looking to tailor an SFA system to their unique needs, Sugar Sell offers a high degree of customization.” In addition, Kate Leggett, Vice President and Principal Analyst at Forrester Research, applauds Sugar Sell for “providing consistent, easy-to-use experiences for sales teams.”

“It’s a great honor to once again be named a CRM Industry Leader by CRM’s distinguished panel of expert analysts and consultants,” says Craig Charlton, Chief Executive Officer, SugarCRM. “Sugar is the choice of businesses, both large and midsize, desiring an AI-fueled and data-driven CRM platform that unites sales, marketing, and service to support business growth.”

Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning (ML), and predictive analytics to make the hard things easier for sales, marketing, and service teams by letting the platform do the work. Sugar has made significant investments to bring the SugarPredict AI engine to its entire platform portfolio, pioneering pre-configured, out-of-the-box AI for all that drives value from Day One. At the same time, its no-code, low-code tools and capabilities put change in the hands of non-technical business users.

Click here to learn more about Sugar’s AI-driven solutions for CRM.

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit:

Media Contact:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)