There has been a lot of buzz around the announcement this past week that SugarCRM will now feature a tight integration to IBM’s LotusLive product series.
The integration makes so much sense on a lot of levels, and is a great way to kick off SugarCRM joining IBM’s Global Alliance Portfolio as a cloud services provider. As one of the most scalable, flexible, open (oh, and one of the few truly cloud-based CRM platforms) – we are excited to work together with IBM to bring “smarter” CRM to enterprises around the world.
The first step? Making CRM even more fluid, social and a benefit for end users. We are so far past the days where CRM was a hinderance in the eyes of sales, marketing and support professionals. Now, we truly are an enabling tool – not just a way for management to keep tabs on employees or a point of entry for simple data dumps.
The possibilities with the SugarCRM and LotusLive integration are myriad: sales reps can launch meetings to better explain a product offering, while leveraging document sharing to negotiate contract terms in real time. Support professionals can get closer to the customer, sharing screens to solve problems. Marketing can launch personalized web meetings to the hottest prospects. Companies leveraging the power, flexibility and intuitiveness of IBM and Sugar are limited only by their imaginations. Really.
This is just the beginning of IBM and SugarCRM working together to make CRM smarter.