Generative AI has recently become a hot topic in all mediums, from business settings to casual conversations. And this has happened for a good reason. Generative AI has the potential to completely change the way we carry out businesses and can tremendously change the way we think about technology.
For marketers, generative AI poses incredible potential because it offers opportunities for more complex and personalized campaigns in all their forms. From shaping the buying experience to lifecycle marketing and digital experiences, Machine Learning and AI have entirely changed how marketing departments operate.
That being said, generative AI can enhance whole processes within marketing departments. The best part being that marketers can now take a more personal approach to their initiatives and focus more on customers and their needs. Below are only four of the many ways generative AI is here to change how marketers approach marketing and maximize the value of their efforts.
1. Gain a Better Understanding of Your Audience Base
Maybe the most significant advantage posed by generative AI is its vast potential to closely analyze and generate accurate insights into large volumes of unstructured data. Info generated by text, images, videos, and other types of data that usually don’t fit into regular databases can now be processed with the help of generative AI. Without similar technologies, this data can be time-consuming and expensive to process.
By using generative AI, marketers can better understand their audience based on different market indicators that can help them optimize their content and increase its personalization level. Generative AI allows them to spot complex patterns, gain a better understanding of the datasets they work with with the help of visualization, conduct predictive analytics, and spot real-time market trends. This streamlines the development of marketing strategies and tactics, making them more personalized and optimized.
2. Increase Marketing Campaign Effectiveness
Like all departments within a company, Marketing can struggle with time-consuming, repetitive tasks. Overall, this reduces the effectiveness of a marketing campaign, letting team members only handle a handful of operations daily. When generative AI is infused into Marketing Automation Software, it can carry out those repetitive operations, allowing marketers to focus on higher-order priorities that demand a more strategic approach. In the long run, marketers can contribute to more creative initiatives that increase organizational revenue and attract and retain customers.
Think of lower-value tasks such as product descriptions on a website or very descriptive landing pages for standard products. Composing compelling copy for these usually wastes a lot of time in a marketer’s day, preventing them from thinking strategically and developing new content initiatives and strategies. Although generative AI cannot be entirely trusted with these copies as marketers still need to proofread, tweak, and adapt, it can tremendously cut the required time for crafting these.
3. Boost Creativity
Generative AI can significantly help marketers who work on limited time and resources. Gen AI can help generate new creative concepts, visually appealing resources, and engaging content. Besides, generative AI can also facilitate the brainstorming process within marketing departments. Using past data can help marketers develop content ideas that perform better in terms of engagement and personalization level.
Generative AI technologies can source thousands of ad headlines and email subject variations and even test those. In in-person brainstorming sessions, this technology can ease the burden of having a blank page and having an idea generated by AI to work around, adapt, and strategically develop content.
Generative AI can also help marketing departments better scale omnichannel marketing campaigns. By taking the script from a webinar, marketers can write prompts and create copy for content that can be used on various channels, from LinkedIn to Facebook and email newsletters.
Another use case we should mention is generative AI’s potential to spot emerging trends by compiling vast amounts of unstructured data from online forums, social media posts, news articles, blogs, and more.
4. Unlocking Differentiation
Using AI, marketers can quickly and efficiently find gaps in the market and then work on developing content to fill in those gaps. This way, a company’s content can become highly personalized and innovative, quickly attracting and retaining customers. In other words, generative AI used in Marketing can help companies stay one step ahead of their competition.
Just like with all emerging technologies, it is essential to remember that generative AI can bring the most value to your marketing efforts if it focuses on human needs and creates unique experiences for your audience base.
Interested in learning more about generative AI and how can it help your marketing strategy? Check out our 2024 Marketing Automation Buyer’s Guide and see how you can overcome operational roadblocks and unnecessary busy work, create engaging and personalized marketing materials with the help of Generative AI, and more!