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So, you’re interested in evaluating a marketing automation platform. Congratulations! The buyers’ biggest challenge is finding a “just right” solution—a technology platform that provides the features you’re looking for, is easy to implement and use, and at a reasonable total cost of ownership (TCO).

In this guide, evaluate your marketing automation platform (MAP) requirements through the lens of our best practices to ensure you are picking the right solution for your organization, while reducing implementation risk, and accelerating speed to value.