Salesfusion: Our Journey From Marketing Automation to Customer Experience Management

As the former CEO of Salesfusion and new general manager of marketing automation for SugarCRM, I want to share how thrilled my team and I are to be joining the Sugar family. We have 53 employees, the majority of whom work in our headquarters in Atlanta, Georgia, and they are what makes Salesfusion truly special.

In just a short time, I’ve met a handful of Sugar employees and I can see that the basic DNA of the company is just as special as Salesfusion’s. We know that that customer experience leaders significantly outperform their peers, generating higher average order values, better customer retention and satisfaction and significantly improved brand awareness. Given that, we thought you’d like to see how our own journey from marketing automation to customer experience (CX) management took place:

This is a historic milestone for Salesfusion and I believe wholeheartedly in the direction this company and solution is heading. For a closer look at the team and our product, check out our Salesfusion Overview video.


“Customer experience leaders significantly outperform their peers, generating higher average order values, better customer retention and satisfaction and significantly improved brand awareness.”

Looking forward to the next leg of the journey,

Logan Henderson

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