Episode 3: Sales and Marketing Alignment
The modern marketer wears lots of hats. We’re a gaggle of techies, creatives, data scientists, strategists, and builders, and in one day, we can wear all those hats ourselves. Follow Marketing Manager, AJ Traver, through her day. In this third episode, AJ talks about sales and marketing alignment and how your marketing automation tool is at the center of a healthy and beautiful relationship. And if it’s not, something is wrong! Listen to A Day in the Life of a Marketer – Sugar Market: All You Need for All You Do Episode 3 to Sugar Market’s impact on alignment and revenue!