SugarCRM Wins Gold Stevie Award in the 2024 Sales & Customer Service Awards for CRM Suite, Midmarket, New Version

Sugar is Recognized for CRM Excellence for the Third Year Running, for its AI-Driven Platform that Automates Anything, Accelerates Everything, and Anticipates What’s Next 

SAN FRANCISCO – April 16, 2024 – SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the company’s latest technology accolade – a Gold StevieÒ Award in the CRM Suite, Midmarket, New Version category in the 18th annual Stevie Awards for Sales & Customer Service. The win marks Sugar’s third consecutive year of being recognized for CRM excellence in this awards program.   

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact centers, business development, and sales professionals. Winners were announced during a gala event Friday, April 12.   

“Sugar is creating a different kind of CRM that makes the hard things easier for sales, marketing, and services teams. This recognition drives our ongoing commitment to product innovations that supercharge performance and productivity, empowering teams to deliver exceptional customer and partner experiences,” says Paul Farrell, SugarCRM’s Chief Product Officer.  

“Sugar caters to high-growth midmarket companies which require highly flexible applications that deliver immediate value out-of-the-box. This need is particularly important for industries such as manufacturing and distribution, which operate on slim margins and must prioritize efficiency, productivity, and time-to-value,” he said. 

Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning, and predictive analytics to help organizations deliver superior customer experiences and integrating generative AI into its platform for breakthrough productivity and improvements.  

Sugar’s modern, unified CRM platform – Sugar Sell next-gen sales automation, Sugar Market all-in-one marketing automation, and Sugar Serve customer service platform – connects all users with the same easily accessible data loaded with insights to help sellers, marketers, and service professionals anticipate and fulfill customer needs.   

Click here to learn more about Sugar’s AI-driven solutions for CRM.   

About SugarCRM
SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. 

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR. 

For more information about SugarCRM, visit: 

Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM