Season 2  |  Episode 6

Succeeding with Channel-Led Growth with Sugata Sanyal, ZINFI Technologies

Join SugarCRM and Sugata Sanyal for Fuel Growth Podcast’s S2E6 to what it takes to be successful with a channel-led growth strategy.

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About the Episode

Sugata Sanyal is the CEO and founder of ZINFI Technologies, a leader in Unified Channel Management (UCM) that enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.

On this episode of Fuel Growth, learn more about acquiring new customers through a channel-led growth strategy, and the role of technology in the channel-led model.

Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM


Sugata Sanyal CEO and founder of ZINFI Technologies

Over the past three decades, Sugata Sanyal has worked in enterprises such as Honeywell, Philips, and Dell SonicWALL, building global teams that work together to help customers win and create a wealth of new revenue streams. Sugata founded ZINFI with the mission of solving the challenge associated with selling and marketing through the channel. Over the past several years, he has led the ZINFI team in building a highly customer-focused global organization that enables businesses to drive relationships and automate partner profitability.


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