The Official SugarCon 2017 Preview

We’re just two weeks away from SugarCRM’s premier event – SugarCon 2017 – in San Francisco. We can’t wait to host more than a thousand Sugar experts and users, CRM industry visionaries, and customer experience experts for three days packed with entertaining keynotes, educational breakout sessions, and (of course) fun parties and networking events.

This year’s SugarCon celebrates the CRM heroes who are always looking for new ways to “save the day” for their organizations. In that spirit, you won’t be just a name and badge at another tech conference. We have crafted SugarCon to be a celebration of heroes and a participatory event where everyone can share their story.

We think this is the best agenda we’ve ever put together for SugarCon. Here are some of this year’s highlights:

Billy Beane’s Keynote – 9:30 a.m. on Wednesday, September 27 (main stage) –  Billy is the inspiration for the best-selling book “Moneyball” and the subsequent Oscar-nominated film of the same name.  He’s known as an innovator among MLB executives for leveraging data analytics to disrupt how teams evaluate and manage players. Using a statistical methodology to assemble successful player lineups, he transformed the Oakland Athletics into a six-time, division-winning franchise with one of the smallest payrolls in the league. Moneyball has become a metaphor for everything in business today: It touches heavily on concepts related to budgeting, data analytics and productivity and has become required reading in nearly every MBA candidate.

Tim Draper’s Keynote – 10:30 a.m. on Tuesday, September 26th (main stage) – Always entertaining and known for not being afraid to say what his mind. When Tim Draper takes the stage at an event, anything can happen. Tim is a founding partner of Silicon Valley venture firms of Draper Associates and DFJ. His credentials and accolades are numerous: He has been listed as #46 of the most outstanding Harvard alumni, #7 on the Forbes Midas List, and #1 Most Networked Venture Capitalist by Always On.

Larry Augustin, Clint Oram, and Rich Green (main stage) – Our own CRM heroes will all be on-hand to talk about exciting news from SugarCRM, show off demos and sneak peeks, and celebrate our customers’ success. They also want to hear from you, and will be available throughout the conference for everything from in-depth discussions to #SugarSelfies.

SugarCRM customers on the main stage – You won’t just hear from us; executives from IBM, MacAllister, Landor and more will share their stories of how they utilize Sugar to build better business relationships.

App Throwdown – 3:30 p.m. on Wednesday, September 27 (main stage) 

SugarCRM’s annual showcase of technology for the Sugar platform is always a crowd favorite. The App Throwdown is where customers, partners, and prospects get to see some of the coolest, most useful, and most innovative extensions that drive business transformation, save costs, and close deals faster.

Track Sessions

Hear from fellow CRM heroes. With sessions on driving user adoption, workflow, building reports, managing emails and creating mobile apps, as well as case studies and demos, you’ll come away from this year’s SugarCon with practical how-to’s that you can implement immediately. We’ve expanded our training and developer offerings for both beginner and advanced users so there’s more opportunity to learn from Sugar experts, and we’ll be showcasing the great stuff to come.

The future of Sugar revealed! Join us in SugarLabs for an interactive, hands-on look at the next set of Sugar features and UI enhancements.

UnCon is place for developers; it’s a unique opportunity to learn new skills, rub shoulders with your peers, and code side by side with the top developers, architects, and technical staff of SugarCRM. Whether you are a Sugar Developer ace trying to get answers to your deepest technical questions or a Sugar newbie trying to learn what the Sugar platform is all about, this is where you can get the answers straight from the source.

SugarCon Hero Party – 7:30 p.m. on Tuesday, September 26

We won’t forget to have fun as well! There are plenty of cool events and networking opportunities at SugarCon. As a special opportunity to network and mingle with everyone, we set up a party for Tuesday, September 26, 2017. You definitely won’t want to miss this year’s extravagant SugarCon party! Superhero costumes are highly encouraged (there will be prizes).

Sound like a lot? It is. But don’t worry, we’ll have an army of Sugas in attendance to make sure every attendee is able to get the most out of the show. Haven’t yet registered or booked your hotel? There is still time.

We’ll see you in a couple weeks in San Francisco.

The Official SugarCon 2017 Preview