SugarConnection: How It’s Unleashing the Power of Customer Experience for Australia and New Zealand

SugarConnection: How It's Unleashing the Power of Customer Experience for Australia and New Zealand

Customer expectations are changing—but is your company keeping pace? 

Recent findings from Forrester show that two-thirds of Australian brands still struggle to deliver outstanding customer experiences. Similar challenges persist in New Zealand. However, organizations that do excel in this area enjoy 1.7 times more revenue growth and 13 times more earnings than competitors. 

Why the discrepancy? Too often, customer experience (CX) strategies sit siloed in different departments.

Thankfully, there are plenty of proven strategies businesses can use to reverse these trends in Australian and New Zealand. At SugarConnection Sydney, CX experts are going to show you exactly what you can do to create customers for life.

SugarConnection is a groundbreaking CX event series for Sugar, and we realize the idea is a new one for many of our customers. To help you prepare, we’ve pulled together a quick overview of what to expect.


What’s Different about SugarConnection?

SugarConnection is an all-new CX event series exclusively for Sugar customers. In reimagining our wildly popular SugarCon event, an important decision was made to get laser-focused on the tools and techniques Sugar users need to cultivate customers for life.

Attendees will benefit from an intimate setting focused on inspiring keynotes, deep-dive sessions, and personalized advice. You’ll have ample access to Sugar executives and specialists, and will be in close proximity to fellow customers who are eager to discuss strategies, share ideas and offer inspiration you can use to outmaneuver of competitors and strengthen connections with customers.

In addition, attendees can participate in one-on-one conversations with product experts to address technical questions, walkthrough functionality to achieve specific business goals and learn how to create a supercharged CX with their current Sugar tool(s). It’s just one day of intensive learning but will arm you with insights and inspiration for the future of your organization.


What CX Challenges will be Addressed at the Event?

SugarConnection isn’t just another customer experience conference. The agenda has been carefully crafted to ensure our APAC customers will walk away with new knowledge that can’t be obtained elsewhere.

For example, during SugarConnection Sydney, CX experts will discuss: 


How to Deliver Outstanding Customer Experiences in the Digital Age

One of the speakers we’re most excited about is Alex Hunter, the customer loyalty expert who was once part of the team that founded award-winning airline Virgin America. Hunter has helped many of the world’s biggest organizations—Volkswagen, Twitter, L’Oreal, Pepsi, GE, IKEA, and others—take their companies to the next level of CX. In the closing keynote, he’ll explore the psychology of brand loyalty and share what leading companies do to deliver a phenomenal customer experience that scales.


How to Use Sugar Tools to Accelerate

Despite all the recent developments in CX technology, many Australian and New Zealand companies are still unsure how to make the most of the various tools at their disposal. Sugar’s CX engineers understand these challenges and continue to design new solutions that make it easy to stay ahead of trends. SugarConnection Sydney is your chance to learn about the new Sugar by taking a deep dive into our customer experience suite of products with live demos and Q&A sessions. Better yet, you’ll be able to time travel into the future to see what’s coming next — and be the first to hear about our newest differentiating “pillar.”

Additionally, you’ll enjoy a panel of fellow customers like you to see how leading brands are using Sugar to close deals faster and differentiate themselves in the market.

“I’ve been able to connect with other customers, and learn from their challenges and how they’ve solved them,” said Julie Feller, the Direct Marketing Manager at Cireson and a SugarConnection Boston attendee. “I’m excited to apply a lot of what I’m learning to our business.”


How to Gain a Competitive Edge with Sugar Partners

Throughout the event, Sugar partners will be available to share insights on everything from mapping the customer journey to automating important processes. 

“We help customers understand what data is important to bring into the single view, and how it can be used to unlock customer value in the future,” note the consultants at Loaded Technologies, a Sugar Elite Partner and SugarConnection Sydney sponsor.

The specialists at Ambit Software, another Elite Partner, expressed similar sentiments:

“The most common challenge [companies] are looking to solve when they come to us is achieving a 360-degree view of the customer in the CRM system. Ambit has significant expertise in creating the necessary 360-degree views in SugarCRM—be it through a tightly-coupled integrated telephony view, upsell and cross-sell of products, viewing stock information while building a quote and more.”

These sponsors have deep knowledge of what it takes to create a comprehensive, 360-degree view of each customer—and will be on hand to answer your most pressing questions, such as:

  • How can my company simplify processes and realize more value from its investment in SugarCRM?
  • How can you help drive business value through metrics and data?
  • What’s distinctive about your approach with Sugar customers?

“Customers visiting our booth at SugarConnection Sydney should also ask us for a live demo of our voice assistant for SugarCRM,” added Ambit Software. “We believe that it can not only help increase user adoption of the CRM but also boost sales and truly provide high levels of customer service in an environment that is getting more and more competitive.”

From live demos of Sugar solutions to one-on-one “Ask the Expert” sessions and sponsor Q&As, there will be numerous opportunities to rev your CX strategy into high gear. SugarConnection Sydney is one of our most important events to date, and we can’t wait to see you there.

The event has been postponed, please read our news release regarding this event here.

Heather Mueller
Heather Mueller Heather Mueller is a master storyteller and content creator helping companies cultivate customers for life—one blog article at a time.

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