Connect with the Brightest Minds in Customer Experience

Sydney, Australia // March 25, 2020

Registration Coming Soon

Keynote Speaker CEO Craig Charlton Reveals the New Sugar

Craig Charlton
Be inspired by all the possibilities you have to bring your customer experience to the next level.

SugarConnection 2019 – San Francisco Event Recap

Watch the official recap video from this year’s inaugural SugarConnection event held in San Francisco. Learn more about all the day had to offer from Craig Charlton, CEO and attendees themselves.

Get the Full Experience

The agenda will be announced soon. In the meantime, check out our Paris agenda for an idea of what to expect.

Time Description
8:00AM – 9:00AM Continental Breakfast & Sponsor Expo
8:00AM – 3:25PM Ask the Experts & Demo Room Open
9:00AM – 10:00AM Introducing the New Sugar

Craig Charlton, Chief Executive Officer

New strategy, new brand and new products – CEO Craig Charlton is charting a new future for customer experience, Sugar and your business. Be the first to see the “New Sugar” in action and discover the myriad of ways in which we are helping businesses like yours create customers for life.
10:00AM – 10:10AM Sponsor Giveaway
10:10AM – 10:40AM The New Sugar: What it Means for You

Chris Pennington, Chief Customer Officer

The world’s first intelligent, no-touch customer experience platform provides the solutions you need to earn customer loyalty and create customers for life. What products are best suited to help you achieve your business goals? Hear from Chief Customer Officer Chris Pennington on what the new product portfolio means for you, what’s available on-premise and in the cloud, how you can easily migrate and what to do next.
10:40AM – 11:20AM Refreshment Break & Sponsor Expo
11:20AM – 11:30AM Sponsor Giveaway
11:30AM – 12:10PM How Leading Brands Deliver Great CX with Sugar

Clint Oram, Co-Founder & Chief Strategy Officer

Join SugarCRM Co-Founder and Chief Strategy Officer Clint Oram to learn how customers from Roxtec International, Visable, Axerve, and Beeckestijn Business School put the power of Sugar to work to close deals faster, differentiate themselves in the market, focus on high-value initiatives and deliver exceptional customer experiences.
12:10PM – 1:10PM Lunch & Sponsor Expo
1:10PM – 1:20PM Sponsor Giveaway
1:20PM – 2:05PM Sugar Market Overview

Logan Henderson, General Manager of Marketing Automation

Sugar Market, formerly Salesfusion, is designed to transform how marketing teams engage audiences and measure success through the buyer journey. This session will provide an in-depth overview of how the buyer’s path to purchase has evolved and how Sugar Market’s features are built to fuel the growth of your business.
2:05PM – 2:30PM Sugar Sell Overview

Zac Sprackett, SVP, Product Management

The new Sugar Sell is designed to help the entire organization drive revenue, reduce sales costs and increase collaboration. In this session, Zac Sprackett will give an overview of Sugar Sell, its key features, and what makes it different from other competing solutions. Learn how Sugar Sell can help organizations accelerate collaboration, sales efficiency and pipeline velocity.
2:30PM – 2:55PM Sugar Serve Overview

Deepak Deolalikar, Senior Director of Product Management

The new Sugar Serve is designed to streamline your support processes while increasing productivity of support professionals and also empowering your customers with powerful self-service tools. This session provides an informative deep dive into the solution – its core modules, features and capabilities.
2:55PM – 3:25PM Refreshment Break & Sponsor Expo
3:25PM – 4:25PM Cultivating Customers for Life: Your Product Roadmap

Rich Green, Chief Technical Officer & Chief Product Officer

Join Chief Technical Officer/Chief Product Officer, Rich Green, for an in-depth review of the new Sugar products and capabilities that help you deliver predictive insights, empower your frontline employees with real-time actionable intelligence, and anticipate and fulfill the needs of your customers—even before they realize they have them. Joining Rich are Senior Director, Product Management, Trevor Bloking, and General Manager of Analytics, Richard Daley, who will showcase our newest solutions Sugar Connect and Sugar Discover.
4:25PM – 4:30PM Sponsor Giveaway
4:30PM – 5:30PM Closing Keynote


5:30PM – 7:00PM Networking Reception & Sponsor Expo

Join us at SugarConnection



Be inspired and get your mind whirring on all the possibilities you have to bring your customer experience to the next level.



Leave equipped with knowledge, best practices and hands-on teachings from our CX and CRM experts.



Build meaningful and beneficial relationships with others in your industry at a SugarConnection location that works for you.

Interested in Being a Sponsor?

We’d love for you to join SugarConnection as a sponsor. Contact us about our upcoming events and we will get back to you with more information.

Contact Us

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Hyatt Regency Sydney
161 Sussex St, Sydney NSW 2000, Australia