Craig Charlton, SugarCRM CEO

Reveals Sugar’s Newest Innovations

New strategy, new brand and new products – CEO Craig Charlton is charting a new future for customer experience, Sugar and your business. Be inspired by all the possibilities you have to bring your customer experience to the next level.

Alex Hunter, CX and Brand Expert

How to Deliver Phenomenal CX

Alex Hunter, a brand and customer loyalty expert in the digital realm and former Head of Digital for the Virgin Group, will deliver an engaging closing keynote on how leading companies use loyalty, brand and digital to deliver phenomenal customer experience that scales.


  • 8:00 AM – 9:00 AM Continental Breakfast & Sponsor Expo

  • 8:00 AM – 3:25 PM Ask the Experts & Demo Room Open

  • 9:00 AM – 10:00 AM Introducing the New Sugar

  • 10:10 AM – 10:40 AM The New Sugar: What it Means for You

  • 10:40 AM – 11:20 AM Refreshment Break & Sponsor Expo

  • 11:30 AM – 12:10 PM How Leading Brands Deliver Great CX with Sugar

  • 12:10 PM – 1:10 PM Lunch & Sponsor Expo

  • 1:20 PM – 2:05 PM Sugar Market Overview

  • 2:05 PM – 2:30 PM Sugar Sell Overview

  • 2:55 PM – 3:25 PM Refreshment Break & Sponsor Expo

  • 3:25 PM – 4:25 PM Cultivating Customers for Life: Your Product Roadmap

  • 4:30 PM – 5:30 PM Creating Phenomenal CX in the Digital Age

  • 5:30 PM – 7:00 PM Networking Reception & Sponsor Expo


Craig Charlton Image

Craig Charlton

Chief Executive Officer, SugarCRM

Rich Green  Image

Rich Green

Chief Product Officer, SugarCRM

Clint Oram Image

Clint Oram

Co-Founder & Chief Strategy Officer, SugarCRM

Jason du Preez Image

Jason du Preez

Senior Vice President and General Manager, APAC, SugarCRM

Zac Sprackett Image

Zac Sprackett

Senior Vice President, Product Management, SugarCRM

Logan Henderson Image

Logan Henderson

General Manager, Marketing Automation, SugarCRM

Charles Hicks Image

Charles Hicks

General Manager of Sugar Sell and Sugar Serve, SugarCRM

Richard Daley Image

Richard Daley

General Manager, Analytics, SugarCRM



Hyatt Regency Sydney
161 Sussex St, Sydney NSW 2000, Australia

Take advantage of our group rate.

Book A Room
I really have enjoyed networking with a bunch of like minded individuals, people who are using the same software app we are, and really seeing what the future holds in terms of where Sugar’s going, the product roadmap - everything that we’re going to be able to take advantage of in the next few years as we try and build out Sugar to best fit our business.
Tim Miller // CRM Manager // Cannistraro