5 Practical Tips for Using Sugar Market

The success of your business depends partially on your ability to reach and convert your target audience. To generate leads, convert them into customers, and maintains strong customer relationships, leading enterprises automate this process using powerful marketing automation software, such as Sugar Market. About half of all companies automate their marketing in one way or another.

To get the most out marketing automation tools, it’s important to take certain steps. In this article, we will explore at five tips for using Sugar Market to enhance your marketing efforts and grow your business.

1. Drive Traffic and Understand Engagement with Inbound Marketing

Drive visitors to your website and unearth their profiles using Sugar Market’s suite of tools for search, social, and search engine optimization (SEO). By optimizing your website with SEO, you can help increase the number of prospects your business gets.

Use the platform’s built-in SEO audit feature to determine how well your business performs with respect to various SEO metrics such as links (external and internal), page speed, and performance on mobile. Compare these metrics against those of your competitors and use the recommendations that Sugar Market provides to optimize your webpages.

Use the platform to create Google ads that reach a vast audience. Creating and launching Google ads within Sugar Market lets you easily identify the number of people who search for your business on Google or search terms related to your business.

Take advantage of the software’s social media tools to create a strong online presence for your brand. Measuring the effectiveness of your social media marketing involves more than a glance at the size of your following or the number of likes and shares that your posts receive. Sugar Market tracks each lead to gauge the value of your posts by cataloguing every type of interaction with these posts

Finally, use the platform to monitor real-time data on your website’s traffic, including the identity of visitors, their journey to your site, and the time they spend on specific pages. Sugar Sell (the platform CRM) maps the journey of current customers who visit your website using Sugar Market’s data.

2. Capture Leads with Automated Marketing Campaigns

Sugar Market’s templates, drag-and-drop builders, and flexible coding are perfect for creating professional-grade landing pages, email marketing campaigns, conversion forms, and surveys. Depending on your marketing goals, you can develop an email marketing campaign anywhere from one email to several emails long that guide your leads through every stage of the buyer’s journey.

The beauty of Sugar Market’s automated marketing campaigns is that they let you create and manage high-quality marketing initiatives, even if you’re not an expert in web design. That way, you can focus your efforts on your core business — serving your customers and cultivating your brand. The platform’s preset templates and drag-and-drop builders automatically include important features, such as GDPR compliance and responsive design.

Develop your landing pages using the platform’s landing page builder. Even without a background in coding, you can use Sugar Market to run A/B tests and create landing pages that optimize conversion. With just a few clicks, you will have a landing page that is polished, intuitive, and fully operational.

The platform’s form builder enables you to make simple forms that you can add to either your website’s landing pages, or the landing pages you create using Sugar Market. Embed these forms to automatically capture and sync information necessary to build lead routing, auto-enrollment in campaigns and reports.

3. Accelerate Your Sales Cycles with Lead Nurturing

Relevant messages engage your prospects at each stage of the buyer’s journey and can help turn them into loyal customers. Use Sugar Market tools to automate your lead nurturing process and assign scores to various lead activities to identify your most valuable leads. Doing so enables you to accelerate the sales cycle and win more deals by generating actionable lead intelligence for other CRM integrations, such as Sugar Sell.

Compared to traditional email marketing, Sugar Market’s nurture marketing guides your prospects through the sales funnel with increased efficiency. By allowing you to consider where a prospect is situated along the buyer’s journey to tailor their approach, Sugar Market helps you to display content that addresses specific actions, industries, and other relevant criteria.

Using nurture campaigns ensures that your brand remains top-of-mind as your prospects conduct research that helps them make an informed purchasing decision. Moreover, your Sugar Market’s lead nurturing capabilities can also be used to boost customer loyalty, promote specific services, or encourage your current customers to start using a particular platform. Use anything from your target customers’ interests to their demographic information or web activity as the basis for automated emails.

Prioritize your sales outreach based on the scores you assign to leads. Sugar Market’s lead scoring considers the actions of potential consumers and the value of such acts to the company as the foundation for scoring leads, allowing you to create unlimited scoring profiles, and indefinite scoring time frames.

Marketing activities generate various data, including form entries, ad clicks, page visits, and email open rates. All such marketing data can be stored on the platform’s CRM, which enables you to benefit from a bidirectional workflow by integrating marketing and sales. Thanks to the platform’s open API and integration with other leading CRMs, your sales department can enjoy one-click access to a wealth of lead information.

4. Unlock the Power of Your Data with Advanced Marketing Analytics

Sugar Market’s advanced marketing analytics benefit your business by providing you with insights that are both relevant and focused. Your marketing team needs to determine the optimal way of allocating its resources, and you need to monitor the effectiveness of your marketing efforts. For that reason, every Sugar Market license includes the Advanced Analytics feature, which empowers your data’s full potential.

With this tool, you can generate leads and boost conversion rates by analyzing your marketing metric to unearth relevant information. Let your data tell a visual story by presenting it using the platform’s visually appealing dashboards. Encourage your marketing team to make data-backed decisions, chart out new opportunities, and implement highly effective marketing campaigns with Advanced Analytics.

Easily retrieve and build data from all your marketing initiatives using Sugar Market’s fully interactive dashboards. Gain deep insights in real-time with instant data visualizations through colorful charts. Build new views and refine your dashboards’ flexibility using the platform’s powerful filters. Your salespeople can easily access results while out in the field because the dashboards are mobile responsive.

Moreover, reports can be customized so that they provide only the relevant data from any given set. With Sugar Market, you can access any data set, such as marketing campaigns and lead scores, to monitor metrics that are relevant to your company’s goals. The platform’s point-and-click, and drag-and-drop capabilities let you create reports with ease, even if you’re not an experienced data analyst.

5. Unify Marketing and Sales with CRM Integrations

Use Sugar Market’s native integration with multiple CRMs to synergize the efforts of your marketing and sales teams. Compared to other platforms that offer marketing automation, Sugar Market provides native integrations with more CRMs, including:

  • Sugar Sell
  • Salesforce
  • Microsoft Dynamics
  • Infor
  • Sage
  • NetSuite
  • Bullhorn

As a result, your marketing and sales teams can easily collaborate to unlock the power of customer data and improve a consumer’s experience.

The most successful modern businesses no longer use the traditional marketing model, which usually involves the marketing department generating leads and then handing them over to the sales department. On the contrary, commanding companies in many industries employ an approach that bridges the insight gap for the sales team. Customers are increasingly demanding personalized and unified experiences. For that reason, it is your marketing team’s responsibility to provide the sales team with all the relevant data they need to facilitate meaningful, tailored information.

Thanks to Sugar Market’s integration with most CRMs, your sales team can have one-click access to the lead information they need. If leads are not ready to convert, the sales team can redirect them back to marketing thanks to the bidirectional nature of workflow between marketing and sales.

Finally, the platform’s native CRM integrations can be used to ensure that all the activities in Sugar Market are visible to your sales team. Form entries, ad clicks, page visits, and email open rates (among others) will all be available at your sales team’s fingertips. Providing the sales department access to this information help to make its alignment with the marketing department seamless and efficient.

Get All You Need from Your Marketing Software

At the most essential level, the ability to gain new customers and retain current ones determines how well any business performs. As a modern company in an increasingly connected and competitive world, automating your marketing with a platform such as Sugar Market can give you a strong competitive edge and enable your business to scale upwards easily.

Follow the tips this article shares to unlock the full potential of Sugar Market and ensure that you effectively guide your prospects through every stage of the buying journey. Request a demo now and let us help you get better results from your marketing efforts.

  • inbound marketing
  • lead management
  • marketing automation
  • Sugar Market
About the Contributor
Logan Henderson
Logan Henderson Logan Henderson is the General Manager, Marketing Automation for SugarCRM.

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