Get your daily dose of Sugar

We’re flying at 40,000 feet above the central California corridor on our way from Silicon Valley down to San Diego for what we expect to be an awesome Gartner Customer 360 Summit that kicks off tomorrow, May 1.

Understand. Engage. Deliver: Earning Customers for Life – that’s the theme of this year’s summit.  We’re really excited to be participating this year as a platinum sponsor. It will be two-and-a-half intensive days chock-full of analyst presentations, workshops and peer interaction, giving business and IT leaders a complete view of the customer across the organization and across every touchpoint in every medium. Understanding what customers want, need and expect—and having the right people, processes, cultures and technologies in place to respond in real time—will be critical to every organization’s success, according to Gartner.

We agree completely. Our mantra is Every Customer. Every User. Every Time.

That’s the message we’re spreading, as a sponsor of this year’s Customer 360 Summit.  SugarCRM focuses its SFA messaging on empowering every sales user to be more effective every time they engage 1-to-1 with every customer. Sugar focuses on the point of interaction between a customer and sales professional. We enable sales professionals to have the knowledge and tools necessary to understand their accounts and prospects as individuals, identify what really matters and when it matters, and drive value and a superior experience every time they engage with their accounts.

We’ve planned multiple meetings with Gartner analysts, customers, partners and prospects over the next few days. Today, we hit the ground running attending the afternoon pre-event CRM Boot Camp.

Stay tuned as we’ll be sharing insights, perspectives and things we learned at this year’s exciting Gartner Customer 360 Summit.

Best,

Jay Mejia

Director of Communications