SugarCRM announces major investment as it welcomes an experienced new partner

Today, I am proud to announce a huge milestone in the SugarCRM journey – a partnership that will take SugarCRM, and the CRM industry, to new heights.

Following several years of significant growth, increased market recognition and high customer satisfaction, SugarCRM has secured a strategic and substantial investment from a top-tier investment firm, Accel-KKR.  We have found in Accel-KKR an investor who is incredibly enthusiastic and bullish about the CRM market and about SugarCRM.  We agree and are equally excited to work with them.

Through Accel-KKR, we will have access to substantial resources and expertise.  Accel-KKR is a company with 20 years of experience in driving growth in privately-held, channel-centric technology companies like ours.

And with our 90%+ customer retention rate and reputation for innovative product development and industry-leading customer experience, Accel-KKR is now part of a forward-thinking CRM company that’s ahead of its competition and well-positioned for growth. In announcing their investment, Jason Klein, managing director at Accel-KKR, described SugarCRM as “a truly ambitious and innovative company.”

He’s absolutely right – this is an ideal partnership for us and Accel-KKR.  But more importantly, this is an ideal partnership for our customers and partners.

At SugarCRM, we see a future where businesses not only increase their productivity and efficiency with CRM but also outmaneuver their competition by using AI, machine learning and predictive insights to guide the user experience.  CRM is an exciting industry defining the “future of work” and we’re proud to be at the forefront.  Accel-KKR sees the same vision for the future and is excited to invest in that future with us.

In addition, SugarCRM brings a unique and industry-leading ecosystem of business partners to our customers.  Tailoring a CRM solution to a company’s unique needs requires expertise and experience.  Our business partners stand out in the market as CRM experts.  Together with Accel-KKR, we look forward to continued investments in expanding this world-class partner channel for our customers.

Our mission has always been to help businesses build better relationships with their customers. This new relationship between SugarCRM and Accel-KKR will dramatically speed up our ability to deliver innovation to the CRM market.  We can’t wait to get started.

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