When you’re selling at high volume with tight margins, every missed reorder, lost upsell, and delayed follow-up cuts into profits. Here’s how SugarCRM helps wholesalers stay ahead and drive growth.
“We have finally gained a helicopter view where we can see everything about a customer at a glance. As a result, our company’s goals are clearer, and we can build customer relationships, increase sales, and achieve commercial success.”
Head of CRM Service, FAMO
“We spent a lot of time on demonstrating the value it adds to our people. We showed them how they can save time, work more efficiently, and reach their individual targets faster with the help of the system. The platform is easy to use, but we just needed to make sure everyone sees that.”
Sales Leader in Digitalisation, Hermann Hartje
“We struggled significantly to find products that integrate well with our ERP system. That has never been a problem with sales-i. It has been one of the most seamless and easy platforms for us to integrate with.”
EVP of FSIoffice
Missed reorders cost you valuable revenue
When repeat customers don’t get the right nudge at the right time, sales quietly slip away.
SugarCRM automates reorder reminders, tracks buying cycles, and helps your reps act fast to keep customers coming back.
It’s easy to miss upsell and cross-sell chances
Without the right insights, reps miss opportunities to sell more to existing customers.
SugarCRM surfaces upsell and cross-sell opportunities based on buying patterns, so every rep knows what to offer when.
Tight margins leave no room for wasted time
Chasing down customer info across disconnected systems slows reps down and drags on profits.
SugarCRM connects CRM and ERP data in one view, so your team can answer questions fast, spot risks early, and protect margins.
Too many accounts, not enough focus
When reps manage hundreds of accounts, it’s hard to know which customers need attention now.
SugarCRM highlights churn risks, buying gaps, and high-potential accounts—so your team always knows where to focus for maximum impact.
“We can now identify when and where our margins may be slipping. If we are being undercut by a chain retailer, we know quickly and can work to rectify this for our customers.”
-Chris Horobin, Sales Director at Alert Electrical
Trusted by 1200+ wholesalers worldwide
Wholesale insights
SugarCRM for Wholesalers
CRM that keeps your supply chain in sync
Discover how wholesale distributors use SugarCRM to streamline operations, empower reps, and serve customers better.
Overcoming Hiring Challenges
Solve staffing issues with smarter tech
Learn how CRM helps wholesalers boost rep productivity and ease onboarding during talent shortages.
Mastering Guided Selling
Boost win rates with AI-driven recommendations and real-time sales insights.
Discover how guided selling transforms your CRM into a revenue engine that drives confident decision-making and consistent success.
Losing market share? This add-on fixes that in 30 days
Your ERP is full of revenue signals – but sales reps can’t see them. Just plug in sales-i to surface at-risk accounts and recover revenue in a single quarter.
FSIoffice: How a leading office supplier boosted efficiency by 40%
Discover how FSIoffice leveraged SugarCRM and sales-i to streamline operations, enhance customer engagement, and achieve a 40% increase in sales efficiency.
