CRM for Media

Managing Complexity: Subscribers, Advertisers, and Partners

Large media organizations now include cable networks and internet properties as well as traditional and satellite radio, printed newspapers, magazines, and specialty publications. Hybrid revenue models blend advertising supported content and tiered subscription pricing with pay per view, episode, or download. In this industry, where billions of dollars are stake and partners may also be competitors, a 360° view of the customer is essential.

With SugarCRM media organizations can strengthen their relationships with subscribers, advertisers, and business partners, market more effectively, and improve customer care. And Sugar integrates seamlessly with the BI applications these companies use to profile target audiences, analyze business performance, and track customer retention.

Customer Success Stories

Managing our growth without Sugar would have been impossible. Investing in CRM was the right decision at the right time. It prepared us for huge...
Once I had used the Sugar 30-day trial, I could see no benefit in staying with Salesforce. And Sugar worked out to be about a third of the price. It...
"Sugar gives us immediate access to the key facts at the key times. That gives customers a lot of confidence. We can respond fast and effectively and...

Whitepapers

Download this Ovum Report to learn about IBM's significant transformation in the move away from a traditional sales approach of micro-managing the...

In the year since the IBM partnership was signed, SugarCRM has taken significant steps in becoming large-enterprise-ready in terms of the...

Whether you choose hosted or on-site CRM solutions, organizations must ensure their CRM partner complies fully with all mandates and regulations,...

Partners

Insignio CRM GmbH has partnered with SugarCRM Inc. since 2007; the company attained Gold status in 2009 and is now one of Sugar’s largest partners...

DRI is a global consultancy company. With offices in six countries and successfully delivered projects worldwide, DRI helps organizations to...

GrowIT es una empresa especializada en la implementación, adaptación e integración de soluciones Open Source CRM y BPM. Como Gold Partner de...

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