CRM for Media

Managing Complexity: Subscribers, Advertisers, and Partners

Large media organizations now include cable networks and internet properties as well as traditional and satellite radio, printed newspapers, magazines, and specialty publications. Hybrid revenue models blend advertising supported content and tiered subscription pricing with pay per view, episode, or download. In this industry, where billions of dollars are stake and partners may also be competitors, a 360° view of the customer is essential.

With SugarCRM media organizations can strengthen their relationships with subscribers, advertisers, and business partners, market more effectively, and improve customer care. And Sugar integrates seamlessly with the BI applications these companies use to profile target audiences, analyze business performance, and track customer retention.

Customer Success Stories

Once I had used the Sugar 30-day trial, I could see no benefit in staying with Salesforce. And Sugar worked out to be about a third of the price. It...
"Sugar gives us immediate access to the key facts at the key times. That gives customers a lot of confidence. We can respond fast and effectively and...
Luxury Link Jettisons Goldmine for 360 Degree View of the Customer with SugarCRM

Partners

Insignio CRM GmbH has partnered with SugarCRM since 2007; the company attained Gold status in 2009 and Platinum status in 2014 and is now...

GrowIT es una empresa especializada en la implementación, adaptación e integración de soluciones Open Source CRM y BPM. Como Gold Partner de...

DRI is a global IT consultancy.
With offices in six countries (Portugal, Spain, Sweden, Denmark, Germany and USA) and successfully...

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