Intelligent Sales Strategies that Transform Revenue, Profitability, and Customer Satisfaction

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In a world where data drives decisions, the acquisition of sales-i by SugarCRM isn’t just strategic—it’s transformative. This unification redefines how businesses use data to forge ahead in competitive markets. By integrating sales-i’s predictive analytics with SugarCRM’s sales automation solution, we’re not just reacting to market needs but anticipating them, setting a new standard for the future of what CRM and revenue intelligence solutions can do to help you sell smarter and grow faster.

Join us as Paul Farrell, Chief Product Officer, and Paul Black, SVP, Products, Sales Intelligence at SugarCRM, take you through our journey of how you can:

  • Gain a deeper understanding of the strategic thinking that guided our decision to reshape the CRM and Revenue Intelligence landscape.
  • Learn about how our unified strengths will identify unique opportunities for business growth.
  • Get excited about our ambitious plans to enable happy, efficient salespeople whose customers look forward to meeting.

Speaker Details

Paul Black

SVP Products, Sales Intelligence, SugarCRM

Paul, former CEO of sales-i, played a crucial role in shaping the company’s technical direction and go-to-market strategy. With sales-i’s acquisition by Sugar, he now contributes his vast experience to SugarCRM, focusing on integrating sales intelligence products. Previously, he owned a UK business, deploying tech solutions to optimize corporate operations.

Paul Farrell


Paul, a senior executive with 25+ years of experience, led product strategy and development as EVP at Epicor Software Corporation, a major player in enterprise software for various industries globally. Under his leadership, Epicor, serving over 20,000 customers in 150 countries, has been consistently lauded by industry analysts, including repeated recognition in the ERP Gartner Magic Quadrant.

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