How AI Impacts Marketing, Sales, and Service

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Artificial intelligence (AI) affects our daily routine–and we don’t even think twice! From our mobile devices telling us what to read and how traffic is along our route, to smart home devices learning your routine and optimizing for efficiency, AI is here to stay.

In the business world, AI is rapidly transforming how we use marketing, sales and service platforms. AI enables marketers to score and qualify leads without lifting a finger, sales to spend time on deals most likely to close and service agents prepared to help by knowing a customers’ disposition ahead of time.

Join Pam Didner, B2B and Tech Marketing Consultant, Author and Speaker to learn how to:

  • Better understand how AI impacts marketing, sales, and service
  • Connect the dots between the AI and your role
  • See how AI is impacting the buyer’s journey
  • How Sugar is bringing “AI to all” for better performance and predictability

Speaker Details

Pam Didner

B2B and Tech Marketing Consultant, Author and Speaker

Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author of 3 books: Global Content Marketing, Effective Sales Enablement, and The Modern AI Marketer. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies.

Sarah Friedlander Garcia

Director of Content & Creative at SugarCRM

As the Director, Content & Creative at SugarCRM, Sarah manages a host of creative talents whose jobs are delivery on content strategy, digital asset creation, corporate brand execution, social media, and internal communications.

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