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Simply creating great products is no longer sufficient in today’s manufacturing environment. Manufacturing leaders must look towards creating compelling customer experiences (CX), building quality relationships with dealers and partners, and providing simple, time-saving functionality that offers real value to end-users. Customer relationship management (CRM) solutions are a must-have for manufacturing companies who wish to stay competitive, reduce costs, and eliminate operational complexity.

In this guide, we explore why CRMs make it easy for manufacturers to:

  • Get at-a-glance insights on the latest customer purchase or service ticket
  • Communicate with channel partners
  • See where orders stand within the supply chain